Area Sales Manager - Trade; North East

Are you ready for a new chapter in your career?

At Inverarity Morton, we’re looking for an experienced Area Sales Manager to grow our On-trade wine and spirits business across Newcastle and North of England. This is a hybrid role - developing our On-trade customer base across bars, restaurants, hotels and hospitality-led groups as well as managing our wholesale relationships in the North of England.

This is a field-based position, supported by our Head Office in Glasgow, and is ideal for someone who enjoys being out in the trade, building long-term relationships and selling with credibility.

Inverarity Morton is one of the UK’s leading independent wine and spirits merchants, with over 80 years’ experience in the licensed trade and a turnover in excess of £70m.

We supply specialist retailers, wholesalers and premium on-trade venues across the UK. We’re proud of our reputation for quality, service and long-term partnerships. Our approach is wine and spirits-led, commercially focused and built around delivering value for both customers and suppliers.

Following sustained growth over the past five years, this role has been created to support our continued investment in on-trade growth across England.

Reporting to the Regional Sales Manager, you’ll be responsible for managing and developing an on-trade customer base across the North East and managing Wholesale relationships across the North.

Your role will include:

• Growing and developing relationships with bars, restaurants, hotels and hospitality groups
• Delivering volume and margin targets across our wine and spirits portfolio
• Identifying and converting new business opportunities
• Working closely with our Commercial, Finance, Logistics and Marketing teams
• Acting as a knowledgeable and trusted ambassador for Inverarity Morton in the trade

This is a hands-on role for someone who understands the realities of hospitality and enjoys selling face-to-face.

You’ll already have:

• Proven experience in an on-trade sales role
• Strong wine and spirits knowledge (WSET qualifications desirable)
• The ability to manage your territory effectively, balancing new business and account development
• Confidence working autonomously, with the support of a collaborative internal team
• A full UK driving licence

For the right candidate, we offer:

• Generous annual leave, pension and staff account
• The opportunity to work with a respected independent business where quality, relationships and people matter

To apply for the Area Sales Manager – On Trade (North East) role, please click Apply on Linked In or send your CV with a short covering note to