Sports Sales Executive

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Glasgow (Office-Based)

Full-Time | Permanent

Via is supporting a leading provider of premium corporate hospitality experiences to recruit ambitious Sports Sales Executives.

If you're driven by earning potential, enjoy speaking to new people and want to sell unforgettable experiences at some of the world's biggest sporting events, this is an opportunity to join a high-performing sales team with genuine career progression.

You'll be selling premium hospitality packages for world-renowned events including Formula 1, Wimbledon, Royal Ascot, Six Nations, Premier League football and more.

No previous sports industry experience is required—we're looking for motivated sales professionals with a passion for winning new business.

The Role

As a Sports Sales Executive, you'll focus on generating new business by identifying and engaging senior decision-makers across a range of industries.

Using outbound calling, Linked In and market research, you'll build your own client portfolio, present tailored hospitality packages and close high-value deals.

You'll receive ongoing coaching and support while working in a fast-paced, ambitious sales environment where success is recognised and rewarded.

What You'll Be Doing

• Generate new business through proactive outbound cold calling
• Identify and approach decision-makers using Linked In and other research tools
• Build and manage your own pipeline of prospective clients
• Present premium hospitality and corporate entertainment packages
• Negotiate and close new business opportunities
• Follow up warm leads and maximise conversion opportunities
• Keep CRM records accurate and up to date
• Manage client relationships from initial contact through to booking
• Support clients with deposits and booking administration
• Attend occasional networking events and client meetings
• Consistently achieve and exceed sales targets

What We're Looking For

We're interested in candidates from backgrounds such as:

• Business Development Executive
• Outbound Sales Executive
• Business Development Representative (BDR)
• Recruitment Consultant
• Account Executive

You'll also have:

• Experience in outbound sales or business development
• Confidence making high volumes of outbound calls
• Strong communication and relationship-building skills
• A competitive, resilient and target-driven mindset
• Motivation to earn uncapped commission
• Good organisational skills and CRM experience
• A proactive approach to generating new business

A passion for sport, hospitality or live events is a bonus—but not essential.

What's On Offer

• Uncapped commission
• Year 1 OTE of £40,000–£60,000
• Year 2 OTE of £50,000–£70,000
• Clear career progression into senior sales and leadership roles
• Ongoing coaching and professional development
• Private BUPA health and dental insurance
• Pension and life assurance
• 23 days annual leave, increasing to 26 with service
• Christmas office closure
• Monthly team socials
• Travelcard loan and Cycle to Work scheme
• Refer-a-friend bonus
• Long service rewards, including a paid sabbatical after 10 years

If you're looking for a rewarding sales career with uncapped earning potential, fantastic incentives and the opportunity to work with some of the world's biggest sporting events, we'd love to hear from you.

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