Group Commercial Director

The Commercial Director is responsible for driving the commercial growth of xDNA Group by securing new business across enterprise software, AI solutions, performance marketing and strategic digital services.

Reporting directly to the Chief Executive Officer, the Commercial Director will lead the Group's new business activity, develop strategic client relationships, grow recurring revenue and support the commercialisation of xDNA's expanding software portfolio.

Working alongside the Executive Leadership Team, this role will play a key part in positioning xDNA as a technology-led organisation, helping win enterprise software projects, public sector opportunities and long-term commercial partnerships while continuing to grow the Group's established performance marketing offering.

Key Responsibilities

New Business & Revenue Growth

• Deliver agreed annual and quarterly revenue targets across enterprise software, performance marketing and digital services.
• Execute the commercial strategy developed alongside the CEO and Executive Leadership Team.
• Identify new business opportunities across enterprise, government and commercial sectors.
• Develop new service propositions, pricing models and commercial packages.
• Grow recurring revenue through long-term client partnerships and managed service agreements.
• Maintain accurate sales forecasting and revenue reporting.

Enterprise Software & Technology Sales

The primary focus of the role.

• Lead business development across bespoke software development, AI solutions, digital transformation and cloud-based applications.
• Identify and convert opportunities for enterprise software projects and technology partnerships.
• Build relationships with senior decision makers across enterprise organisations and public sector bodies.
• Work alongside technical teams to develop compelling software proposals and commercial solutions.
• Support the commercial growth of xDNA's proprietary software products and future SaaS platforms.
• Identify opportunities to expand bespoke software engagements into recurring support and subscription services.

Strategic Bids, Tenders & RFPs

• Lead commercial responses to enterprise bids, tenders and RFP opportunities.
• Coordinate internal technical, delivery and commercial teams throughout the proposal process.
• Develop commercially competitive proposals and client presentations.
• Improve xDNA's bid success rate across strategic opportunities.
• Build a structured approach to public sector procurement and enterprise sales.

Performance Marketing Growth

• Grow recurring revenue across PPC and performance marketing services.
• Develop commercially attractive propositions for enterprise clients.
• Identify opportunities to cross-sell SEO, CRO, Analytics, Creative and software solutions.
• Improve proposal quality and commercial conversion rates.
• Work alongside delivery teams to maximise client retention and account growth.

Commercial Product Development

• Support the commercial launch of xDNA's software and AI products.
• Provide customer and market insight to Product and Technology teams.
• Assist in developing pricing, licensing and subscription models.
• Identify opportunities to package bespoke solutions into repeatable software products.
• Build and maintain a healthy pipeline of qualified opportunities.
• Develop outbound prospecting, referral partnerships and strategic networking opportunities.
• Improve lead qualification and sales forecasting.
• Ensure pipeline activity is focused on profitable and strategically aligned opportunities.
• Help develop the Group's commercial function as the business grows.
• Support and mentor future business development and sales team members.
• Promote a culture of accountability, collaboration and continuous improvement.
• Share market insight with the Executive Leadership Team to support strategic planning.

Commercial Operations

• Champion the effective use of Hub Spot CRM.
• Maintain accurate pipeline management and reporting.
• Produce monthly reports covering pipeline performance, conversion rates, revenue forecasts and commercial activity.
• Identify opportunities to improve sales processes through automation and AI.

Strategic Partnerships

• Develop relationships with technology partners, agencies and strategic referral organisations.
• Represent xDNA at networking events, conferences and client meetings.
• Build partnerships that generate sustainable commercial opportunities.
• Support international business development initiatives where appropriate.

Key Performance Indicators

The Commercial Director will be measured against:

Revenue Growth

• Achievement of agreed annual revenue targets.
• Enterprise software revenue secured.
• Performance marketing revenue growth.
• Growth in recurring monthly revenue.
• Gross margin contribution.

Commercial Performance

• Proposal conversion rate.
• Client retention and expansion.

Strategic Development

• Enterprise accounts secured.
• Successful RFP and tender submissions.
• Growth of proprietary software revenue.

Experience & Skills

The successful candidate will demonstrate:

• Proven success in business development within a technology,…