Regional Sales Manager - North of England & Scotland

Company Description

Boughton Engineering Limited, founded in 1897, is Britain’s longest-established designer and manufacturer of hook loaders, skip loaders, and close-coupled trailers. The company is the only British manufacturer of hook loaders and the only UK-based producer of skip loaders at scale, offering robust, locally manufactured equipment. Boughton Engineering is known for its commitment to quality, reliability, and long-term support for customers across the waste, recycling, and transport sectors.

Prospective team members join an organization with deep industry heritage, strong market presence, and a focus on engineering excellence and customer service.

The Regional Sales Manager – North of England & Scotland is a full-time, remote role, with regular travel across the assigned territory. The role involves managing and growing sales of hook loaders, skip loaders, and related equipment, building strong relationships with new and existing customers, and identifying opportunities in key markets such as waste management and transport. Day-to-day tasks include visiting customers and prospects, preparing quotations and tender responses, negotiating pricing, and tracking sales performance against targets.

The Regional Sales Manager will collaborate closely with internal teams in engineering, production, and aftersales to ensure customer requirements are met and service levels are maintained. The role also includes market research, competitor analysis, attendance at trade events, and accurate reporting of pipeline and forecasts to senior management.

• Proven experience in regional or field sales, ideally within the Waste Industry, commercial vehicles, engineering equipment, or related industrial sectors.
• Strong skills in relationship building, customer account management, and territory development.
• Ability to conduct effective negotiations, prepare quotations, and close sales in line with company commercial objectives.
• Solid understanding of technical products or engineering concepts, with the ability to learn and explain equipment features and benefits.
• Competence in using CRM systems, MS Office applications, and basic reporting tools to manage pipelines and sales data.
• Excellent communication, presentation, and interpersonal skills, with a professional and inclusive approach to working with diverse stakeholders.
• Self-motivated, organized, and comfortable working autonomously while coordinating closely with on-site teams in Wolverhampton.
• Full UK driving licence and willingness to travel extensively across the North of England and Scotland.
• Relevant education or training in sales, business, engineering, or a related field is beneficial.