Sales Account Manager

Due to retirement of one of our highly valued account mangers we are looking to recruit a suitable replacement.

Sales Account Manager – Scotland

Location: Scotland (Field-Based)

Reporting to: Head of Sales & Commercial

Department: Sales & Commercial

Role Overview

The Sales Account Manager is responsible for driving revenue growth, developing strategic customer relationships, and expanding market share across Scotland. The role focuses on managing existing accounts while identifying and securing new business opportunities. The successful candidate will act as the primary point of contact for customers, ensuring excellent service levels and delivering commercial success in line with Vehicle Restraint Systems objectives.

Key Responsibilities

Account Management

• Manage and grow a portfolio of existing customer accounts across Scotland.
• Build and maintain strong relationships with key decision-makers and stakeholders.
• Conduct regular customer meetings to review performance, identify opportunities, and resolve issues.
• Develop account plans to maximise revenue and customer retention.

Business Development

• Identify and secure new business opportunities within target sectors and territories.
• Generate and qualify leads through proactive prospecting, networking, and referrals.
• Deliver professional sales presentations, proposals, and commercial negotiations.
• Achieve agreed sales, margin, and growth targets.

Customer Success

• Ensure customers receive a high level of service and support.
• Act as the voice of the customer internally, coordinating with operations and support teams.
• Monitor customer satisfaction and implement improvement actions where required.
• Support contract renewals and upselling opportunities.

Market Intelligence

• Maintain a strong understanding of market trends, competitor activity, and customer requirements.
• Provide regular market feedback to the Sales and Commercial leadership team.
• Identify emerging opportunities for new products and services.

Reporting & Administration

• Maintain accurate customer records and sales activity within the CRM system.
• Prepare sales forecasts, pipeline updates, and performance reports.
• Ensure compliance with company policies and commercial procedures.

Key Performance Indicators (KPIs)

• Revenue growth against target.
• Gross margin achievement.
• New business wins.
• Customer retention rate.
• Pipeline value and conversion rate.
• CRM compliance and reporting accuracy.
• Customer satisfaction levels.

Skills & Experience

Essential

• Proven experience in a B2B sales or account management role.
• Demonstrable track record of achieving or exceeding sales targets.
• Strong relationship-building and negotiation skills.
• Excellent communication and presentation abilities.
• Ability to manage multiple accounts and priorities effectively.
• Full UK driving licence and willingness to travel throughout Scotland.

Desirable

• Experience with in construction, civil engineering, workforce solutions, industrial services, environmental services, logistics, or a related sector.
• Knowledge of Scottish market dynamics and key industries.
• Familiarity with CRM systems such as D365

Personal Attributes

• Results-driven and commercially focused.
• Self-motivated with a proactive approach.
• Strong problem-solving and decision-making skills.
• Professional and customer-centric.
• Resilient, adaptable, and able to work independently.

Benefits

Salary £50,000 - £60,000 plus bonus

• Company car or car allowance.
• Pension scheme.
• Mobile phone and laptop.
• Ongoing training and development.
• Career progression opportunities.

The Sales Account Manager will play a key role in expanding Brackmores Vehicle Restraint Systems presence across Scotland, developing lasting customer partnerships, and delivering sustainable commercial growth.