Regional Sales Manager

Requirement to attend Advante Head Office on monthly basis.

Company Car

25 days holiday & bank holidays

Company Pension Scheme

Life Assurance

Health Cash Plan

The Regional Sales Manager is responsible for driving commercial performance across the allocated region, leading and supporting the Area Sales Manager team to achieve sales, margin, pipeline and customer growth objectives.

The role is responsible for ensuring a consistent and disciplined approach to the sales process, maintaining a strong forward-looking pipeline, and developing long-term customer relationships. The Regional Sales Manager will coach and support the sales team to improve performance, identify new business opportunities and ensure pricing and commercial decisions align with company objectives.

The role will work closely with the Head of Sales and other departments to support the wider business strategy and contribute to effective Sales & Operations Planning (S&OP).

Advanté Ltd. is the UK's original designer and supplier of "Oasis Instant Start Self-Contained Welfare Units." Pioneering sustainable innovation since 1998, we provide robust, reliable, and unique self-contained site welfare solutions, including the Eco Logic Solar and Eco Max Solar/Hybrid ranges, Vision toilet blocks, and Power Stations. Our products are essential to the UK's leading construction, house building, highways, infrastructure, utility companies, among others, helping them cut emissions, noise, and fuel costs while delivering the highest quality welfare facilities.

We are committed to sustainability, holding accreditations like a Platinum Eco Vadis Medal and FORS Gold.

Key Responsibilities

• Take ownership of sales, margin and pipeline performance across the allocated region.
• Drive new business development and support the team in identifying and converting new opportunities.
• Ensure sales targets are clearly understood and consistently communicated to the sales team.
• Review pricing, margins and deal quality to ensure commercial decisions support business objectives.
• Ensure sales activity and opportunities are managed in accordance with company policies and processes.
• Maintain a clear and accurate forward view of sales opportunities and pipeline performance.
• Review pipeline activity regularly with Area Sales Managers, challenging opportunities, risks and gaps where appropriate.
• Identify opportunities to increase customer retention, revenue and share of wallet.
• Monitor market and customer activity to identify potential opportunities and risks.

Sales Leadership & Coaching

• Lead, motivate and support the Area Sales Manager team to achieve agreed objectives.
• Coach managers on effective sales techniques, qualification, conversion and opportunity management.
• Conduct regular performance reviews and provide constructive feedback and support.
• Identify skills gaps and development requirements for Area Sales Managers.
• Encourage a consistent, customer-focused and commercially aware approach to selling.
• Share best practice, tools and methodologies to improve sales effectiveness.

Sales Process & CRM

• Drive consistency and discipline in the sales process across the Area Sales Managers.
• Ensure Salesforce records are accurate, complete and maintained within agreed timescales.
• Monitor sales activity, conversion rates and pipeline progression.
• Ensure sales forecasts are accurate, timely and supported by robust opportunity data.
• Build and maintain strong relationships with customers and stakeholders.
• Support Area Sales Managers with significant customer opportunities and meetings where appropriate.
• Conduct customer visits and ride-alongs with the Area Sales Managers to understand customer requirements and support sales development.
• Work collaboratively with Operations, Finance, Marketing and other departments to ensure customer and commercial requirements are effectively managed.
• Collaborate cross-functionally and contribute to the Sales & Operations Planning (S&OP) process.
• Provide insight into expected demand, customer requirements and future opportunities.
• Identify opportunities to improve sales processes, tools and ways of working.
• Support the implementation of agreed sales initiatives and continuous improvement activities.

Skills & Attributes

• Proven experience in sales leadership, ideally within a B2B environment.
• Strong commercial awareness with the ability to understand and assess sales, pricing, margin and deal quality.
• Proven experience of managing sales pipelines and…