Senior Digital Analytics Manager

Crum & Forster Company Overview

Crum & Forster (C&F), with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines insurance companies. C&F enjoys a financial strength rating of "A+" (Superior) by AM Best and is proud of our superior customer service platform. Our claims and risk engineering services are recognized as among the best in the industry.

Our most valuable asset is our people: more than 2000 employees in locations throughout the United States. The company is increasingly winning recognition as a great place to work, earning several workplace and wellness awards, including the 2024 Great Place to Work® Award for our employee-first focus and our steadfast commitment to diversity, equity and Inclusion.

C&F is part of Fairfax Financial Holdings, a global, billion dollar organization. For more information about Crum & Forster, please visit our website:

Travel Insured International
, a Crum & Forster company, is hiring for a Senior Digital Analytics Manager in our Marketing team.

Travel Insured International is a leading travel insurance provider with more than 30 years in business. As a key component of our Specialty Business Unit, within the Accident & Health division, TII provides travel protection plans to help each individual travel confidently. Travel Insured International is proud to offer products to consumers and to agency partners of all sizes. We're committed to providing dependable coverage, great value, and end-to-end satisfaction for all customers.

The Senior Digital Analytics Manager will lead our digital analytics and reporting initiatives, with a primary focus on Google Analytics 4 (GA4), website tracking, and performance reporting. The ideal candidate will be responsible for developing and executing strategies to measure, analyze, and optimize digital marketing performance across all channels, supporting data-driven decision-making and business growth. This role will also leverage historical data and advanced analytics techniques to forecast future trends and inform proactive marketing strategies.

This process-oriented individual will have extensive experience managing digital analytics platforms, implementing website tracking solutions, and collaborating with cross-functional teams, outside consultants, and agencies. This role will oversee the end-to-end analytics process, including the setup and maintenance of GA4 properties, tag management, and the creation of comprehensive dashboards and reports to monitor key performance indicators (KPIs).

This role is on a hybrid schedule in our Glastonbury, CT office or can be 100% remote in the Eastern US.

What you will do for C&F:

• Leading the implementation and optimization of GA4 and other analytics tools to ensure accurate data collection and reporting.
• Developing and managing digital marketing analytics strategies to support omni-channel marketing plans and strategic business objectives.
• Collaborating with marketing, product, and IT teams to define tracking requirements, troubleshoot data issues, and ensure data integrity.
• Creating and maintaining automated reports and dashboards to provide actionable insights on website performance, user behavior, and campaign effectiveness.
• Trend Analysis:
  Analyze website data to uncover trends and patterns that reveal user behavior and overall site performance.
• Forecasting: leverage historical data and advanced analytics techniques to forecast future trends and inform proactive marketing strategies.
• Optimization & Strategic Insights:
  Generate actionable insights to enhance website content, design, user experience, and digital marketing strategies.
• A/B Testing Guidance:
  Leverage data to design and inform A/B tests, comparing website elements to determine the most effective variations.
• SEO/SEM Data
  
  Collaboration:
  
  Partner with marketing teams to shape SEO and SEM strategies through in-depth data analysis.

What you will bring to C&F:

• A bachelor’s degree in a quantitative field such as Statistics, Mathematics, Business, Economics, Data Science, Computer Science, a related discipline or equivalent experience is…