Senior Principal Product Manager, Advertising Strategic

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

The team marries technology with creativity to build world‑class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.

• Building the future of Disney’s media:
  Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come.
• Reach, Scale & Impact:
  More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally.
• Innovation:
  We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.

Ad Platforms is responsible for Disney’s industry‑leading ad technology and products – driving advertising performance, innovation, and value in Disney’s sports, news, and entertainment content, across all media platforms.

Own Disney’s search for incremental advertising growth beyond our core streaming video portfolio. The Senior Principal Product Manager, Strategic Growth is the single accountable owner for identifying, validating, and incubating new ad revenue opportunities that sit outside the scope of existing pillar roadmaps. Operating as an individual contributor reporting to the VP, Addressable Ad Product, this leader runs opportunities end-to-end: market and competitive research, business‑case development, cross‑functional incubation, and the go/no‑go recommendation that decides whether an opportunity graduates into a funded pillar roadmap.

This is a new role created to give horizon‑scanning and growth incubation a dedicated, senior owner.

• Identify and prioritize incremental ad revenue opportunities beyond Addressable Ad Product’s core streaming video portfolio (e.g., gaming, connected experiences, and other adjacent inventory), building an evidence‑based view of market size, advertiser demand, and competitive precedent.
• Own the end‑to‑end evaluation of each opportunity: define the problem statement, size the addressable revenue and investment case, and stress‑test technical, legal, and go‑to‑market feasibility with cross‑functional partners.
• Incubate validated opportunities through early‑stage product definition and pilot execution, operating as the de facto product lead until an opportunity is mature.
• Build and maintain a rolling horizon roadmap of growth bets, and make clear go/no‑go and sequencing recommendations to the VP, Addressable Ad Product and executive stakeholders.
• Represent Addressable Ad…