Digital Marketing Specialist; PH

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The Disney Entertainment Digital Marketing Center of Excellence Audience Strategy & Community Team is responsible for developing fan‑first editorial, social engagement, and creator strategies across flagship brand platforms representing Disney, Pixar, Marvel, Star Wars, Walt Disney Studios, Walt Disney Animation Studios, Disney+, 20th Century Studios, and Searchlight Pictures. This team manages community engagement, UGC and creator sourcing, campaign execution, and digital cultural relevance through deep audience connection and integration into wider digital storytelling workflows.

This is a unique opportunity for someone passionate about building community and bringing the fan voice to life across some of the world’s most beloved entertainment brands.

These roles are project hires through 9/25/2026.

The Digital Marketing Specialist will be collaborative, creative, and detail‑oriented, with a strong understanding of all digital and emerging platforms and the communities they foster. They’ll have a passion for engaging digital communities, amplifying fan voices, and identifying opportunities for community engagement and UGC connected to relevant cultural moments and brand and franchise priorities.

• Community Engagement & Programming
  • Contribute to the development and maintenance of the monthly community engagement calendar across assigned platforms.
  • Execute daily community engagement tactics including outreach, surprise & delight opportunities, and UGC sourcing in partnership with vendors and internal teams.
  • Manage owned post engagements as well as outbound engagement opportunities to fans and talent; ensure appropriate reviews and approvals.
  • Partner with other specialists to ensure community engagement ideation and execution is shared.
  • Work with direct brand team leadership and (Sr) Managers to validate community engagement plans and ensure alignment with brand and campaign strategies.
  • Align with brand teams on key themes, formats, and platforms to source opportunities; work within team to source engagement and UGC based on business priorities.
  • Proactively seek opportunities to further recognize and grow community engagement efforts from digital spaces to events, premieres and beyond.
  • Collaborate with team members to ideate new engagement concepts that highlight fan creativity, celebrate moments, and connect with audiences authentically.
  • Review accounts for outreach and engagement based on guidelines and best practices.
• Copywriting
  • Write engagement‑focused copy and recommend creative assets aligned with campaign and brand goals.
  • Draft and edit engagement copy that aligns with brand voice, tone, and platform best practices; route to relevant team leaders for review and approval before posting.
  • Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand‑safe trends, where appropriate.
  • Explore opportunities to surprise and delight the audience across digital platforms.
• Digital Trends
  • Stay abreast of digital trends, fan behaviors, platform innovations and cultural moments and platform updates to inform strategy and execution.
  • Collaborate with relevant brand digital marketing teams & digital analytics for key social listening requests and ongoing moments throughout always‑on and relevant campaign life cycles.
  • Proactively surface relevant insights to inform content planning and engagement tactics.
  • Identify and recommend new formats and moments for fan engagement based on digital trends.
• Other Community Activities – UGC, Premium Mailers, Creator Content (focus varies by brand)
  • Route all assets to the necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.) and clearly communicate feedback to ensure content meets business standards.
  • Deliver all final approved assets and copy to relevant partners while ensuring that publishing timing and tagging of content is aligned to the wider marketing plans as well as reporting needs.
  • Curate content formats to spotlight fans’ talent and creativity.
  • Work with brand teams/pod on developing…