Digital Marketing Specialist; PH

Responsibilities

• Contribute to the development and maintenance of the monthly community engagement calendar across assigned platforms
• Execute daily community engagement tactics including outreach, surprise & delight opportunities, and UGC sourcing in partnership with vendors (where relevant) and internal teams.
• Manage owned post engagements as well as outbound engagement opportunities to fans and talent; ensure appropriate reviews and approvals
• Partner with other specialists to ensure community engagement ideation and execution is shared
• Work with direct brand team leadership and (Sr) Managers to validate community engagement plans and ensure alignment with brand and campaign strategies. This includes:
  Align with brand teams on key themes, formats, and platforms to source opportunities; work within team to source engagement and UGC opportunities based on business priorities
• Proactively seek opportunities to further recognize and grow community engagement efforts from digital spaces to events, premieres and beyond
• Collaborate with team members to ideate new engagement concepts that highlight fan creativity, celebrate moments, and connect with audiences authentically.
• Review accounts for outreach and engagement based on guidelines and best practices

• Knowledge and appreciation for the Disney, Pixar, Marvel, Star Wars or Disney+ and relevant upcoming titles
• Minimum of 2+ years social media or community management experience within consumer-facing media or global brand
• Strong writing and copyediting skills with a clear understanding of brand voice and tone.
• Familiarity with digital trends, fandom culture, and social platform best practices.
• Experience managing editorial calendars and working within approval workflows.
• Passion for storytelling, listening to what the community has to say
• Basic understanding of digital analytics and performance tracking
• Superior knowledge of social platforms and its native products

• Previous experience with tools – Air Table, Smartsheets, and/or Zendesk preferred
• Experience in Sprinklr, Creator Studio, Keynote, Google Slides,
• Experience with in brand entertainment marketing and/or streaming services a plus
• Previous experience working with large, matrixed organizations a plus
• Familiarity with theatrical campaign marketing, streaming platforms, or brand marketing