Digital Strategy Manager

• Define and deliver a digital strategy aligned to business objectives, customer needs, market trends, and performance insights.
• Evaluate the effectiveness, adoption, and future direction of key digital platforms, including Buy Online (BOL) and the Funeral Director Portal.
• Recommend opportunities to enhance, simplify, or optimise digital products, identifying risks, inefficiencies, duplication, and cost-to-serve improvements.
• Benchmark competitor digital propositions and partner tools to identify opportunities for competitive advantage and differentiation.
• Develop and maintain a prioritised digital roadmap, sequencing initiatives based on strategic value, business impact, and feasibility.
• Build evidence-based business cases, quantifying revenue growth, efficiency gains, cost reduction, and return on investment.
• Define ownership and accountability models across technology, proposition, marketing, and digital capabilities, addressing governance gaps where required.
• Establish effective governance and prioritisation frameworks to support ongoing digital performance and decision-making.
• Present strategic insights and recommendations to executive stakeholders, enabling informed decision-making and investment choices.

• Analytical & Commercial Acumen:
  Strong data interpretation and business case development.
• Platform & Journey Evaluation:
  Ability to assess effectiveness of digital journeys and tools.
• Competitor Insight:
  Experience benchmarking propositions and translating into strategy.
• Stakeholder Influence:
  Ability to engage and align senior stakeholders.
• Strategic Thinking:
  Ability to translate complex challenges into clear, actionable direction.
• Experience in FCA-regulated or financial services environments.

Demonstrates expertise in defining and delivering digital strategies that align with business objectives and customer needs, while effectively evaluating digital platforms and enhancing product offerings. Proven ability to engage stakeholders and present strategic insights for informed decision-making in FCA-regulated environments.