Head of Marketing

Location: Gloucestershire

The Head of Marketing will lead the marketing strategy and execution within the insurance sector, ensuring alignment with business goals. This role requires expertise in managing campaigns, brand development, and strong stakeholder engagement.

Client Details

This is an opportunity to join a well-established organisation within the insurance industry based in Gloucestershire. The company operates as a medium-sized entity, offering a stable environment with a focus on growth and innovation in its field.

Description

Strategic leadership & deputising

Act as a Deputy Head of Marketing to the CMO, representing the marketing function internally and externally when required.
Contribute to the development of the overall marketing strategy and lead on execution across priority areas.
Provide marketing leadership for appropriate projects.

Brand

Lead brand management activity, ensuring consistent and effective brand expression across all channels.
Play a key role in delivering brand and rebrand programmes, from strategic development through to implementation and embedding.
Act as a brand guardian, balancing creativity with commercial and audience needs.

Digital & Website

Lead marketing digital initiatives, including end-to-end website redesign projects.
Oversee ongoing website performance, development, and optimisation, ensuring it remains user-centred, accessible, and aligned to business objectives.
Work closely with internal teams and external partners to evolve digital platforms and journeys.

CRM:

Lead CRM strategy and delivery, with hands-on experience using Hub Spot.
Design and implement effective contact and engagement strategies across the audience (broker and member) life cycles.
Oversee campaign execution, evaluation, and optimisation, using performance data to continuously improve outcomes. Data-driven insight & optimisation

Use data and insight to understand key audiences, behaviours and needs.
Translate insight into clear recommendations that inform strategy, targeting and messaging.
Embed a test-and-learn culture, using performance data to evolve marketing approaches and demonstrate impact.

You will also manage one direct report.

Profile

About You:

Senior marketing specialist with 7+ years experience across brand, digital, CRM and data-led marketing
Confident stakeholder who can deputise for the CMO and influence at a senior level
Background in a client-side marketing team; experience in Financial Services or another regulated sector is mandatory
Experience managing brand evolution and leading website redesign or digital transformation projects
Technical hands-on experience with CRM
Strong knowledge of Hub Spot and CRM-led customer journeys
Data-driven mindset with the ability to turn insight into action
Proven people leader who can build and develop high-performing teams
Highly organised with excellent communication and stakeholder management skills
Comfortable using CMS platforms and core marketing tools (e.g. Hub Spot, Umbraco, Microsoft Office, Canva)
Degree in Marketing/Business or relevant professional marketing qualification is desirable

Job Offer

Competitive basic salary
Up to 30% yearly bonus
Pension Contribution
Private Healthcare
25 days annual leave (excluding Bank Holidays)
Hybrid working - 3 days in the office / 2 days at home