Marketing Executive

UCAS is at the heart of connecting people to higher education.

UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

Led by Dave Penney, Chief Communications and Marketing Officer. This broad business unit and incorporates the following functions:

• UCAS Media education and industry Sales
• Education and Industry Marketing
• Digital Marketing Operations
• Events
• Partnerships
• Apprenticeships
• Public Affairs, Press and Communications
• Insights

The business unit is set up to deliver against the objectives of UCAS charity and operate UCAS Media (UCAS’s commercial subsidiary) to help fund UCAS’s charitable operations. For the charity, our objective is to provide everyone with the information, advice and guidance they need to make informed decisions on their next steps. We deliver on this via our media ecosystem which consists of information, advice and guidance on , our social media feeds across various channels, email, live events and webinars.

For UCAS Media, our business objective is to generate revenue through paid collaborations with higher education providers who wish to improve their position in the market, and commercial brands who want to reach students. All brands wishing to use our media ecosystem and insight services must align with our framework. All profits generated are gift aided to UCAS the charity and in turn fund the charitable objectives, such as our recent announcement that students in receipt of free school meals will no longer need to pay the UCAS application fee.

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Working as part of our busy marketing department, this proactive role will work to deliver key awareness and lead generation campaigns for our key audiences. Experienced in briefing creative and design teams, you will also provide support with the delivery of UCAS’ core customer communications.

• To support the delivery of marketing communications to our key audiences on behalf of the UCAS Marketing Team. This will involve supporting and deploying communications to help UCAS fulfil our charitable objectives.
• To deliver campaigns based on existing marketing and operational plans across multiple channels and platforms.
• To support the development of marketing campaigns through the creative and design teams, and at times support liaison to ensure internal clients in sign off, ongoing analysis and reporting.
• To provide advice to internal customers on the most effective execution of marketing campaigns in achieving their objectives.
• To create and update operational guidance in collaboration with internal stakeholders.
• To take technical information and simplify into plain English for a non-technical audience.
• To create and update marketing and operational collateral (digital and print) as required.
• To support and deliver operational messaging to relevant audiences.

• Demonstrable evidence of Marketing Campaign Management skills – whether with internal or external clients.
• Demonstrable evidence of the successful execution of marketing campaigns.
• Experience in using email marketing service providers to send campaigns.
• Results driven – this role will be expected to work to clear deadlines.
• Experience of delivering B2B and/or B2C marketing campaigns desirable.
• Evidence of the ability to step up and make appropriate decisions in the absence of Marketing Managers.
• Ability to manage and build good working relationships with clients and colleagues.
• Creative problem solving skills with a positive and pro‑active ‘can‑do’ attitude.
• A thorough understanding of campaign planning.
• First rate communication…