Marketing Manager - Campaigns Ecclesiastical Planning Services

Working hours: 35 hours per week, Monday to Friday

Duration: Permanent

Location: Gloucester

Job : 205078

Ecclesiastical Planning Services
, who are proudly part of Benefact Group are looking for a Marketing Manager - Campaigns to join our Gloucester office.

As a Campaigns Marketing Manager you will lead a team of three Marketing Campaign Specialists
, set campaign strategy and prioritise ‘focus firms’, own the associated campaign budgets and drive a continual test and learn approach to improve performance across digital (including social and performance marketing platforms) and offline channels.

• Develop campaign strategy & plans:
  Partner with Sales to identify priority firms and create tailored, insight-led campaign calendars aligned to market trends and growth opportunities

• Own multi-channel campaign delivery:
  Select, manage and optimise channels (digital, paid social, offline) to drive high-quality leads and maximise performance

• Ensure compliance & governance:
  Oversee all campaign activity to meet regulatory standards, embedding compliance, approvals and audit processes from the outset

• Lead and develop team performance:
  Manage and coach Marketing Campaign Specialists, fostering collaboration, best practice and high-quality execution

• Manage key stakeholder relationships:
  Build strong partnerships with funeral director firms and collaborate closely with Sales to ensure alignment and shared success

• Control budgets & drive ROI:
  Own campaign budgets, allocating spend effectively across channels to optimise performance while maintaining commercial discipline

• Measure, analyse & optimise performance:
  Define KPIs, track results via dashboards and analytics, and continuously improve campaigns through a test‑and‑learn approach

• Proven experience in a marketing campaign or performance marketing role, preferably in a multi-partner, B2B2C or regulated environment

• Strong understanding of social media campaign structures and experience using marketing platforms and tools such as Metta Business Suite and Google Analytics

• Knowledge of digital marketing best practice

• Experience managing campaign budgets with a strong focus on ROI and commercial outcomes

• Proven people management experience, with the ability to lead, coach and empower a small specialist team

• Experience working with partner networks or independently owned firms

• Familiarity with regulated products or long-consideration purchase journeys

• A competitive salary – let's discuss it

• Hybrid working

• Group Personal Pension – up to 12% employer contribution

• Generous annual bonus scheme: on‑target bonus between 6% and 24%

• 28 days annual leave plus bank holidays, and a holiday buy and sell scheme

• An array of health and well‑being benefits, including private healthcare, income protection and life assurance

• £200 annual personal grant to a charity of your choice

• Encouraged to take at least one volunteering day per year

• Employee Assistance Programme

• Full study support to gain professional qualifications

• Access to virtual GP

• Enhanced maternity and paternity pay