Marketing Manager - Campaigns

Working hours:

35 hours per week, Monday to Friday

Duration:
Permanent

Location:

Gloucester

Job

Ecclesiastical Planning Services, who are proudly part of Benefact Group are looking for a Marketing Manager – Campaigns to join our Gloucester office.

As a Campaigns Marketing Manager you will lead a team of three Marketing Campaign Specialists, set campaign strategy and prioritise ‘focus firms’, own the associated campaign budgets and drive a continual test and learn approach to improve performance across digital (including social and performance marketing platforms) and offline channels.

• Develop campaign strategy & plans:
  Partner with Sales to identify priority firms and create tailored, insight‑led campaign calendars aligned to market trends and growth opportunities
• Own multi‑channel campaign delivery:
  Select, manage and optimise channels (digital, paid social, offline) to drive high‑quality leads and maximise performance
• Ensure compliance & governance:
  Oversee all campaign activity to meet regulatory standards, embedding compliance, approvals and audit processes from the outset
• Lead and develop team performance:
  Manage and coach Marketing Campaign Specialists, fostering collaboration, best practice and high‑quality execution
• Manage key stakeholder relationships:
  Build strong partnerships with funeral director firms and collaborate closely with Sales to ensure alignment and shared success
• Control budgets & drive ROI:
  Own campaign budgets, allocating spend effectively across channels to optimise performance while maintaining commercial discipline
• Measure, analyse & optimise performance:
  Define KPIs, track results via dashboards and analytics, and continuously improve campaigns through a test‑and‑learn approach

• Proven experience in a marketing campaign or performance marketing role, preferably in a multi‑partner, B2B2C or regulated environment
• Strong understanding of social media campaign structures and experience using marketing platforms and tools such as Metta Business Suite and Google analytics
• Knowledge of digital marketing best practice
• Experience managing campaign budgets with a strong focus on ROI and commercial outcomes
• Proven people management experience, with the ability to lead, coach and empower a small specialist team

• Experience working with partner networks or independently owned firms
• Familiarity with regulated products or long‑consideration purchase journeys

• A competitive salary – let’s discuss it
• Hybrid working
• Group Personal Pension – up to 12% employer contribution
• Generous annual bonus scheme: on‑target bonus between 6% and 24%
• 28 days annual leave plus bank holidays, and a holiday buy and sell scheme
• An array of health and wellbeing benefits, including private healthcare, income protection and life assurance
• £200 annual personal grant to a charity of your choice
• Encouraged to take at least one volunteering day per year
• Employee Assistance Programme
• Full study support to gain professional qualifications
• Access to virtual GP
• Enhanced maternity and paternity pay

"This is a brand-new role, giving someone a rare chance to shape the direction of our campaigns from the ground up. Partnering closely with key firms to drive growth and deliver to a clearly defined audience. It's a role with real ownership, where you can develop multi‑campaign approaches, build a strong test and learn culture that will help both move our marketing and wider business forward.

You'll be joining a brilliant team who are ambitious, collaborative and full of energy, but still with a close and supportive feel that makes this a great place and team to work in. It's one of the best environments I've been part of and this role offers a real opportunity for someone to make their mark and have a meaningful impact on our strategic marketing journey"

Ecclesiastical Planning Services (EPS) work with a UK-wide network of funeral directors to provide pre‑paid funeral plans. Our business is based on trust, so we focus on personal service, offering guidance and support to funeral directors and families when they need it…