Head of Channel & Performance Marketing

Working hours: 35 hours per week, Monday to Friday

Duration: Permanent

Location: Gloucester

Job : 205478

Ecclesiastical Insurance, part of Benefact Group are looking for a Head of Channel and Performance Marketing to join our Gloucester office.

As the Head of Channel & Performance Marketing you'll be accountable for setting the direction for UKGI's channel, go-to-market and commercial performance marketing activity, ensuring marketing investment and capability are focused on delivering measurable customer, broker and business outcomes.

You’ll lead the Channel & Performance Marketing function, bringing together digital channels and technology, social media, and go-to-market delivery. It ensures activity is audience and insight-led, effectively targeted and continually optimised through data and performance measurement.

You’ll also maximise partnership activities, including offering external Marketing consultancy to provide incremental value to our highest value brokers and customers.

Working closely with the Marketing Director and wider Marketing leadership team, the role ensures business priorities are translated into effective marketing activity, resources are focused where they can have greatest impact and UKGI continues to develop its channel and performance marketing capability.

"Our marketing function is expanding rapidly, giving us a genuine opportunity to redefine how we drive growth across every channel. As Head of Channel & Performance Marketing, you won’t just set new standards for campaigns – you’ll develop the strategic direction, influence the business at the highest level and lead our GTM teas to deliver commercial impact whilst growing and protecting our brand.

We need a inspirational, resilient, high energised leader who thrives in fast moving environments and can steer a team through transformational change and instil a high performance culture".

Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group - where all profits go to charity and good causes.

• Define and lead UKGI's channel and performance marketing strategy and plans, translating Marketing and business priorities into clear direction across digital, social, go-to-market and broker engagement activity.

• Lead UKGI's go-to-market capability, ensuring effective planning, prioritisation and execution across business portfolios and appropriate integration with wider Marketing activity.

• Lead digital channel and technology capability, ensuring externally facing websites, search, marketing technology and associated digital services evolve in line with audience needs, business priorities and changing market practice. Drive the use of tools and functionality to improve engagement, automation, nurture and MI.

• Provide direction for UKGI's social media capability, ensuring social supports brand, audience and business objectives and is integrated effectively with wider channel activity.

• Lead broker engagement and external marketing consultancy capability, ensuring Marketing expertise supports distribution priorities and strengthens the effectiveness of broker schemes, broker partners, and key customers.

• Embed performance-led marketing, establishing appropriate KPIs and reporting and using data, audience insight and test-and-learn approaches to improve effectiveness and inform investment decisions.

• Act as Marketing's principal commercial interface for business-led Marketing demand, ensuring requirements are translated into clear briefs,…