Senior Go To Market Manager

Working hours:

35 hours per week, Monday to Friday

Duration:
Permanent

Location:

Gloucester

Job

Ecclesiastical Insurance, who are proudly part of Benefact Group are looking for a Senior Go To Market Manager to join our Gloucester office.

As a Senior Go to Market Manager - Direct & Managed Services, you’ll lead the development and delivery of impactful go-to-market strategies and Marketing plans across our Direct and Managed Services portfolios, including Church, Direct Household and Managed Services products. Working closely with senior business stakeholders, you’ll translate commercial priorities, customer insights and proposition strategies into effective Marketing activity that drives growth and delivers measurable results.

You’ll provide senior Marketing leadership for your portfolios, using insight, performance data and channel expertise to shape and optimise activity across the customer journey. Managing a prioritised roadmap of initiatives, you’ll ensure Marketing efforts are aligned to business objectives and the wider UKGI Marketing strategy, delivering integrated campaigns and communications that enhance customer engagement and commercial performance.

"We’re a team that’s expanding rapidly, with a desire to redefine how we take our products and propositions to market. In this role you won’t just be delivering campaign, you’ll be setting new standards for commercial impact while activity growing and protecting our brand. We need someone resilient, energised and comfortable with change and with an ability to inspire a team as we scale"

Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group - where all profits go to charity and good causes.

• Lead go-to-market planning for the Direct and Managed Services portfolios, translating commercial objectives, propositions and customer needs into integrated Marketing strategies and plans.
• Act as the senior Marketing partner to business leaders, providing expert advice, constructive challenge and proactive recommendations to support commercial priorities and growth opportunities.
• Own integrated campaign and go-to-market briefs, coordinating specialist Marketing teams including Brand & Content, Digital, Social, Product and Customer Communications to deliver effective, joined-up activity.
• Define target audiences, customer journeys and channel strategies, using insight, segmentation and performance data to maximise customer engagement and commercial outcomes.
• Establish campaign objectives, KPIs and success measures, using performance analysis to optimise activity and inform future investment decisions.
• Lead prioritisation and resource decisions across the portfolio, working closely with the Head of Go to Market and Marketing Operations to balance demand, capacity and business priorities.
• Collaborate with Product, Proposition, Distribution and other business stakeholders to ensure Marketing activity is aligned, appropriately timed and integrated with wider business delivery.
• Manage campaign budgets, agencies and suppliers, ensuring activity is delivered effectively and in line with Marketing, customer, data and regulatory governance requirements.
• Share knowledge and best practice across the Go to Market team, providing guidance and support to Marketing Executives and contributing to continuous improvement.
• Lead, coach and develop direct reports, building capability, setting clear expectations and supporting high individual and team performance.