CRM Marketing Officer

Thisis a hybrid role and the successful candidate will be expected to work aminimum of 3 days a week on campus.

Our Marketing and Stakeholder Engagement (MSE) directorate is thecreative force behind how we share our story and build strong connections. Welead on everything from student recruitment campaigns and brand development toevents, alumni relations, market insight, communications and public affairs. Ourwork is about more than promotion it's about sparkingcuriosity, inspiring trust, and creating lasting relationships with the peopleand communities who matter most to the University.
The Marketing, Campaigns & CRM team plays a key role in attracting,engaging and converting prospective students. We use insight, data and audienceunderstanding to plan and deliver campaigns that support student recruitmentacross UK and international markets.

The CRM Marketing Officer will manage the planning,delivery and reporting of email marketing and CRM activity across the student recruitment journey, from initial enquiry through to application, offer makingand enrolment. Working closely with the Marketing and Campaigns Manager and thewider Marketing and Campaigns team, the role will take responsibilityformaintaining the University's CRM system, managing the e-communications plan and delivering email campaigns for UK and international audiences.

This includescontent development, audience segmentation, campaign build and testing,alongside monitoring and evaluating campaign effectiveness to support apositive experience for prospective students and applicants.

The University will consider applications requiring Skilled Worker visa sponsorshipwhere the role meets the relevant immigration requirements. Eligibility for sponsorship will be assessed on a case-by-case basis, taking into account boththe role and the individual circumstances of the candidate.

Formore information about out benefits and working for the University please

The University is committed to building a diverse and inclusive staff community and welcomes applications from currently under-represented sections of our workforce. We are proud to be a Disability Confident Employer, demonstrating our commitment to ensuring that the University is inclusive and accessible. Aspart of this commitment, we guarantee an interview to applicants who meet the definition of disability set out in the Equality Act 2010 and who meet the essential criteria within the person specification.

The University has also signed the Armed Forces Covenant, demonstrating our commitment to ensuring that those who serve or have served in the Armed Forces,and their families, are treated fairly and are not disadvantaged. Forapplicants, this means we aim to ensure fair and equitable treatment throughout the recruitment process, recognise and value the transferable skills and experience gained through military service. As part of this commitment, we guarantee an interview to veterans and military spouses/partners who meet the essential criteria within the job specification.