Area Sales Manager - Foodservice

Area Sales Manager

Field based, covering South West

£45,000 - £50,000 per annum + Company Car & Bonus

Are you a Chef who's successfully transitioned into sales? Or an experienced Area Sales Manager with a genuine passion for food and commercial kitchens?

We're recruiting on behalf of an established and highly respected manufacturer within the commercial catering equipment sector. With an innovative product portfolio and an brilliant reputation across the food service industry, they're looking to appoint an ambitious Area Sales Manager to drive growth across the South West.

This is far more than a traditional field sales role. You'll become a trusted advisor to customers, demonstrating premium catering equipment in live kitchen environments and helping operators improve efficiency, consistency and profitability.

If you enjoy building relationships, showcasing innovative products and still love being around professional kitchens, this could be the perfect next step in your career.

• Managing and growing an established customer portfolio across the South West.
• Winning new business through proactive business development.
• Delivering engaging live cooking demonstrations to showcase product capabilities.
• Working closely with distributors, dealers and end users across the hospitality and food service sectors.
• Developing long-term relationships with chefs, catering managers, consultants and business owners.
• Identifying customer challenges and recommending equipment solutions that add genuine value.
• Consistently delivering against sales targets and territory growth objectives.

• A background as a Head Chef, Sous Chef or experienced Chef who has successfully moved into a sales environment.
• Alternatively, experience selling commercial catering equipment or food service solutions.
• A strong understanding of back-of-house kitchen operations.
• Experience managing a sales territory and generating new business.
• Excellent communication and presentation skills, with the confidence to deliver live product demonstrations.
• Strong commercial awareness and the ability to influence purchasing decisions.
• A resilient, self-motivated approach with a passion for delivering exceptional customer experiences.

• Competitive basic salary.
• Uncapped bonus potential.
• Company car.
• Comprehensive benefits package.
• Full product and commercial training.
• Career development opportunities within a growing international business.
• Autonomy to manage your territory and make a real commercial impact.