Email Marketing and Website Specialist

Overview

Join Animal Humane Society as an Email Marketing & Website Specialist and help advance our mission through strategic digital communication! In this pivotal role, you will lead the development and execution of email marketing campaigns and help manage the organization’s website to ensure a compelling, accessible, and user-friendly experience. If you bring a strong foundation in HTML, email best practices, and audience engagement—and are passionate about using technology to support animal welfare—this is an opportunity to make a meaningful impact while growing your career in a p
urpose-driven environment.

Salary: $55, annually

• Full Time;
  Monday-Friday
• Location:
  
  This is a hybrid position, with based out of our Golden Valley location. Subject to change as business needs dictate. Must live in or have easy access to the Minneapolis/St. Paul area.

Applicants are encouraged to submit a portfolio or samples of relevant work that demonstrate their experience in email marketing, web development, and/or digital storytelling.

The Email Marketing & Website Specialist is responsible for producing email marketing campaigns and maintaining Animal Humane Society’s website and its content.

Email Marketing:

• Utilize HTML skills to build emails, deploy campaigns, and track performance to effectively communicate with target audiences to achieve strategic objectives.
• Proactively identify and document compelling storytelling opportunities.
• Optimize campaigns for various devices and platforms.
• Analyze audience behaviors and preferences, and tailor content to deliver a personalized experience that resonates with the audience and drives engagement.
• Ensure compliance with spam regulations and accessibility requirements.
• Leverage email trends and best practices to grow and maintain audience lists and engagement.

Website Development and Design:

• Work closely with stakeholders to understand needs and translate the needs into a functional and engaging web presence utilizing a variety of skills including web development, content management, and SEO optimization.
• Ensure web content is up-to-date, visually appealing, structurally sound, accessible, user-friendly, and aligned with AHS’s brand identity and objectives.
• Partner with internal marketing teams to align the website with the organization’s strategy and ensure the website serves its purpose as a dynamic marketing tool.
• Partner with Content Marketing Strategist to perform regular website audits, implement updates, troubleshoot issues, and ensure compliance with web standards and accessibility guidelines.
• Utilize website analytics to inform future work and report website performance to stakeholders as needed.

Communication:

• Communicate in a positive and professional manner with customers, other employees, and volunteers.

Technology:

• Utilize Drupal for website management and Virtuous for deploying emails and tracking performance.

Other duties as assigned.

Schedule and Attendance:

• Regular, predictable attendance, punctuality, and availability to work during operational hours.
• Attend and participate in regular team meetings, all staff meetings, and one-on-one meetings with direct leader.
• May be required to work at a different site based on department needs.
• May be required to attend occasional off-site meetings and events.

Work Environment:

• Primarily office/desk based.
• Adjacent animal shelter areas may be humid, noisy, or odorous.

Experience:

• 3+ years of experience developing and executing successful email marketing or fundraising campaigns required.
• Experience building email and web content using HTML, CSS, and SEO required.
• Experience with Adobe Creative Suite preferred.
• Experience with Drupal, Virtuous and Blackbaud Luminate preferred.

Skills:

• Excellent communication skills both written and verbal.
• Strong technical and creative skills.
• Strong administrative, organizational, and attention to detail skills.
• Strong multi-tasking and time-management skills.
• Proficient with computers, specifically a working knowledge of Microsoft products.

Physical Demands:

• Prolonged sitting at a desk.
• Must be able to lift and carry up…