Content Strategist – HYBRID in Golden Valley, MN

Content Strategist – CONTRACT HYBRID

Golden Valley, MN

Our Medical Device client is seeking an experienced Freelance Content Strategist to shape, organize, and elevate our content ecosystem across provider and direct-to-consumer (D2C) audiences. This role is ideal for a strategist who thrives at the intersection of messaging, structure, and stakeholder collaboration – someone who can see the big picture and also roll up their sleeves for select writing and editing needs.

• Conduct a comprehensive audit of existing content for Provider and D2C audiences.
• Rationalize, consolidate, and streamline assets across platforms (e.g., Showpad, internal repositories, external-facing materials).
• Identify redundancies, gaps, and inconsistencies in messaging and format.
• Recommend a clear, scalable content architecture to support current and future needs.
• Translate new brand positioning into a cohesive core messaging framework.
• Define key narratives, value propositions, and proof points for both clinical (provider) and patient/D2C audiences.
• Create guidelines for tone, voice, and messaging hierarchy to be used across teams and channels.
• Work closely with Marketing to develop and implement an integrated content strategy that supports campaigns, launches, and always‑on initiatives.
• Map content to the customer journey for both providers and patients, identifying critical moments and appropriate content types.
• Advise on channel mix and content formats (web, email, sales enablement, education, print, video).
• Partner with internal stakeholders (Marketing, Sales, Medical Affairs, Education & Training, etc.) to align on content priorities and workflows.
• Collaborate with external agencies to ensure deliverables reflect the messaging framework and content strategy.
• Serve as a central point of contact for questions on content direction, structure, and messaging consistency.
• Perform targeted writing and editing to refine key assets, particularly those that define or exemplify the new messaging framework.
• Develop content maps, outlines, and wireframes that guide internal writers and external partners.
• Ensure all content adheres to brand, regulatory, and clinical accuracy standards.

• Proven experience as a Content Strategist, Content Lead, or similar role, ideally within medical devices, healthcare, or other technical industries.
• Demonstrated ability to lead large-scale content audits and reorganizations.
• Strong background in developing messaging frameworks from brand positioning.
• Comfort working with both provider/clinical and consumer audiences, tailoring language and depth accordingly.
• Exceptional skills in content mapping, information architecture, and content governance.
• Excellent communication and stakeholder management skills, with experience partnering across marketing, sales, and external agencies.
• Hands‑on writing and editing skills, with attention to clarity, accuracy, and compliance.
• Technical proficiency or familiarity with med device, healthcare, or similarly regulated, complex products strongly preferred.

• Freelance / contract position.
• Initial 6‑month engagement with opportunity for extension or transition.
• Location:
  
  Hybrid – Golden Valley, MN (details to be discussed during interview).
• Compensation: $33.00–$35.00 per hour (approx. $110,000–$150,000 annual).
• Seniority Level: Mid‑Senior level.
• Employment Type:
  
  Contract.
• Job Function:
  Marketing, Public Relations, and Writing/Editing.