Visual Merchandising Manager

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Visual Merchandising Manager - UGG

Reports to: Sr. Retail Brand Expression Manager - UGG

Location: Los Angeles or Santa Barbara area, CA

The Visual Merchandising Manager, Global Retail Brand Expression is responsible for supporting the development and execution of retail brand strategy to ensure that UGG retail spaces consistently deliver exceptional consumer experiences aligned with the brand vision. This role will have a seasonal focus and will elevate the brand’s aesthetic through the mapping of intentional journeys, the curation of product and stories, and its elevated presentation for stores.

It will involve collaborating with global cross‑functional teams to establish the seasonal direction and with regional teams to bring the season to life while ensuring brand consistency across retail touchpoints. This position requires expertise in visual merchandising with an understanding of the go‑to‑market process, retail creative process, marketing and marketplace, consumer trends, and how it translates into retail direction.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

• Enable the holistic and connected consumer journey for UGG stores.
• Actively support the UGG stores channel by bringing seasonal stories to life through visual merchandising-highlighting key marketing styles and franchises, driving impact for brand moments, and balancing storytelling with in‑store experience.
• Develop seasonal tools and directives that help the regions to adapt and execute best‑in‑class retail experiences that ultimately inspire, empower, and serve the consumer.
• Support the development and implementation of retail brand strategies to ensure consistent consumer experiences across the retail landscape.
• Support the execution of seasonal channel plans ensuring alignment with marketing initiatives and retail brand objectives. Assist in gathering insights and implementing tactics that enhance consumer engagement during key brand moments.
• Develop and direct visual merchandising plans that highlight key products and align with brand messaging.
• Support the creation of immersive and engaging in‑store experiences that enhance brand perception and consumer satisfaction.
• Work closely with cross‑functional teams, including Product, Marketing, and Regional teams, to align visual merchandising with product storytelling and seasonal campaigns.
• Stay informed about retail trends, competitor strategies, and consumer preferences to support continuous improvement and innovation.
• Develop and maintain high standards of brand presentation and ensure all retail touchpoints adhere to visual and experiential guidelines.
• Drive the execution of seasonal directives, managing timelines and deliverables to meet project goals.
• Provide regular updates and insights on retail brand expression initiatives, consumer feedback, and project outcomes to leadership.
• Assist in tracking and monitoring budget allocations related to visual merchandising and retail brand initiatives.

• Proven experience in visual merchandising and/or retail brand, corporate and field in combination.
• Strong understanding of unique cultural needs and requirements with experience translating and appropriately tailoring global guidelines in a regionally relevant way.
• Able to navigate and manage complex projects.
• Comfortable with problem‑solving for unique site conditions (pop‑ups, internal meeting setups, store openings, etc).
• Communicates effectively and with a global perspective; develops and maintains professional relationships with internal and external…