Retail Marketing Communications Strategist

Retail Marketing Communications Strategist

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Job Summary

The Retail Marketing Communications Strategist is responsible for all marketing efforts aimed at enhancing Goodwill NNE retail sales performance, brand perception, and community impact across our three-state territory. This role helps guide strategic, creative, and data-driven retail marketing initiatives that support store traffic, audience growth, and mission alignment.

Gorham, Maine

Starting at 65k D.O.E

• Develop overarching retail marketing strategy, approach, and implementation, inclusive of digital and in-store efforts including but not limited to social media, SEO/SEM, email marketing, web development, retail advertising campaigns, public relations, influencer marketing, and events that drive traffic to Goodwill stores and online platforms.
• Manage and support retail campaigns including annual marketing calendar, advertising budgets, branding of new stores/renovations, live events, and strategic retail audience growth.
• Lead digital-first and influencer marketing efforts, including identifying, cultivating, and managing relationships with local and regional influencers, creators, and brand ambassadors. Develop mission-aligned influencer campaigns, manage contracts and deliverables, and track performance metrics such as reach, engagement, traffic, and conversions.
• Produce, develop, and oversee digital content to support retail initiatives across all platforms and channels, as well as internal training and communications. This includes videos, photography, blog-style writing, and graphic design.
• Cultivate, grow, and manage retail audiences including email lists, and social media followings, with a focus on engagement, retention, and long-term brand affinity.
• Oversee the monitoring and responding to reviews and comments across review-based and social platforms, ensuring timely, on-brand, and community-centered engagement.
• Partner with retail leadership to best support strategic goals and build strategic relationships with key stakeholders such as key shoppers, donors, and influencers to build a base of local supporters, advocates, partners, and brand ambassadors.
• Work closely with the Marketing Team to execute retail marketing initiatives, including retail projects, print shop orders, reward program communications, audience engagement efforts, social media management (paid and unpaid), influencer integration, content production and scheduling, community management, and performance reporting across all platforms.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Represents the Agency in interactions with other members of the Goodwill community and with the general public, supporting the agency vision.
• Furthers the organizational commitment to triple bottom line results: integrating social, economic and environmental goals into thinking, planning and actions.

• Bachelor’s Degree in communications, marketing, or other related field.
• One to three (1-3) years of marketing or communication experience.
• Must be able to function independently in a fast-paced work setting.
• An understanding of core design principles, strong written skills.
• Working Knowledge of Adobe products including InDesign, Word Press (or other CMS), Photoshop (or other image manipulation software), Mail Chimp (or other mass email marketing system), Microsoft Office, Facebook Ads Manager, Tik Tok, You Tube and Instagram.
• Excellent video, photography, written, and interpersonal communication skills are required.
• Valid driver’s license with a satisfactory driving record.
• Criminal Record that satisfies Goodwill NNE criteria for this job.

• Experience with retail marketing and promotion campaigns.
• Experience with social media marketing.
• Customer service skills preferred.
• Solid knowledge of website analytics tools (e.g., Google Analytics).

• Medical Insurance.
• Flex Spending.
• Vision and Dental offered *
• Paid Short & Long Term Disability.
• Paid Life Insurance.
• Generous Paid Time Off Plan (pro-rated for Part Time employees) *.
• Paid Holidays (pro-rated for Part Time employees) *.
• 403(b) retirement plan, with employer match *.
• Valuable job training with growth potential *.
• Discount on personal cell phone plans *.
• Local community discounts *.

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