Marketing Coordinator: Bus & Van

Overview

Forest River, Inc., the Nation’s largest manufacturer of Recreational Vehicles, Cargo Trailers, Transit Buses and Boats has an immediate opening.

The Marketing Coordinator is responsible for assisting with the execution of a variety of marketing activities such as projects, campaigns, and events while operating within a deadline driven environment.

The Marketing Coordinator is responsible for assisting with the execution of a variety of marketing activities such as projects, campaigns, and events while operating within a deadline driven environment.

• Assist with marketing strategies for projects, including brand websites, social media, and new product launches.
• Help with marketing campaigns and initiatives that generate market awareness of the brand and ultimately create customer engagement, generate qualified leads, and drive sales.
• Work closely with the sales teams to understand the needs of dealers and customers, developing marketing and sales tools to meet these needs.
• Ensure creative marketing materials undergo regular review and approval processes and adhere to brand guidelines.
• Assist with creating messaging and content for the creation of trade shows, webinars, email campaigns, sales literature, e-newsletters, social media, sales presentations, video, digital advertising, press releases, and recruiting efforts.
• Assist with coordination of trade shows, roadshows, and other events.

• Previous experience in a marketing role is preferred.
• Experience in B-to-B marketing a plus.
• Proficient with high quality photography and videography.
• Proficient with Adobe Photoshop or similar photo-editing software.
• Proficiency with Google Analytics and web analysis tools.
• Ability to work well in a fast-paced, collaborative environment.
• Strong understanding of Microsoft Office programs.
• Self-starter with personal initiative and drive.
• Some travel may be required.

• Office work environment, production floor as needed.
• Personal protective equipment required while on plant floor:
• Safety glasses
• Hearing protection
• Safety-toed shoes