Senior Marketing Manager at Major League Cricket Grand Prairie, TX

Senior Marketing Manager job at Major League Cricket. Grand Prairie, TX.
Position:
Senior Marketing Manager
Reports to: VP, Marketing
Location: MLC Headquarters – Grand Prairie, Texas
Type:
Full-Time

Major League Cricket (MLC) is the premier professional T20 cricket league in the United States, bringing the world’s most exciting and dynamic sport to America. Established to elevate cricket's presence in the U.S., MLC showcases top-tier competition featuring international stars, emerging domestic talent, and franchise teams representing iconic cities across the nation. Through its interconnected commercial rights and responsibilities including Minor League Cricket, as well as the USA men’s and women’s national teams, MLC is not just a league;

it’s a movement to bring one of the world’s most popular sports to a new frontier. With global partnerships, investments from leading cricket organizations, and a commitment to excellence, we are redefining the future of cricket in America.

As Senior Marketing Manager, you will lead fan engagement and drive ticket sales growth for Major League Cricket and its affiliated properties. Reporting to the VP of Marketing, this role plays a pivotal part in shaping MLC’s brand, deepening fan relationships, and developing marketing strategies that bring cricket to life across digital, experiential, and community platforms. This position is ideal for a results-driven candidate who thrives at the intersection of sports, marketing, and sales — combining creativity and analytics to fill seats, build loyalty, and amplify MLC’s footprint across the U.S. sports landscape.

We are at a defining moment for cricket in the United States. Season 3 of Major League Cricket expanded across the entire country, including staging matches at the iconic Oakland Coliseum. The U.S. Men’s National Team is preparing to compete in the 2026 ICC Men’s T20 World Cup to be staged in India, and most significantly, cricket will return to the Olympic stage at the 2028 Los Angeles Summer Games, catapulting the sport into a new era of global visibility and commercial opportunity.

You’ll join a visionary marketing team, shape the brand strategy of a rising sport, and help drive fan growth in one of the most dynamic sports markets in the world.

• Marketing Strategy & Fan Engagement
  • Develop and execute an annual marketing plan to grow awareness, engagement, and attendance for Major League Cricket, Minor League Cricket, and other ACE properties.
  • Lead the development of integrated campaigns across digital, social, email, and experiential channels that inspire fandom and drive ticket sales.
  • Oversee the launch and management of new ACE digital platforms, ensuring a seamless, engaging fan experience across web, app, and CRM.
  • Manage and segment the fan database to deliver personalized, data-driven communications that increase engagement and retention.
  • Develop storytelling and campaign strategies that highlight the excitement of cricket, league milestones, and player narratives.
  • Identify and execute local and national community engagement opportunities to grow the sport’s grassroots presence.
• Performance Marketing & Analytics
  • Support the planning, execution, and analysis of paid marketing campaigns across social, search, and digital media.
  • Use analytics tools to measure campaign performance, optimize spend, and report on KPIs related to ticket sales and fan engagement.
  • Monitor fan insights, behaviors, and trends to inform data-driven marketing decisions and content strategies.
• Cross-Functional Collaboration
  • Work closely with the Social Media team to align content, messaging, and engagement campaigns.
  • Partner with the Design team to maintain brand consistency and creative excellence across all marketing materials.
  • Collaborate with the Ticketing team to build campaigns that drive conversions and matchday attendance.
  • Support the Commercial team in delivering partnership activations and brand integrations.
  • Liaise with Broadcast partners to promote major events and ensure brand alignment.
  • Coordinate with Operations, Sports Presentation, and Events teams to…