Admissions Counselor​/Assistant Director of Admissions

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Full Time Staff Grand Rapids, MI, US

30+ days ago Requisition

This position serves as the direct link between the College and prospective undergraduate students. This position will be a part of a student-centered Undergraduate Admissions Office, focused on serving students and families in the recruitment process. The Admissions Counselor will represent the College in articulating academic programs and the enrollment process, including admission and financial aid procedures, with all classifications of students served by the Admissions Office.

Admissions recruitment, counseling, outreach and application review are all significant functions of this position. This opening also includes taking the lead on international student recruitment which includes roughly ¼ of the counseling responsibilities.

• Generates prospects, develops applications enrollment from an assigned territory through various recruitment strategies. This includes evening and weekend hours.
• Plans and organizes assigned territory for optimal recruitment through a variety of outreach and correspondence methods, individual appointments, alumni utilization & faculty/staff support.
• Serves as an admissions liaison between the Undergraduate Admissions Office and other campus departments as needed.
• Reviews and evaluates applications for completion, admission and scholarship decisions.
• Schedules and facilitates high school visits and attends college fairs in assigned territory, which may include major metropolitan areas.
• Completes travel itinerary (over an average ten-week period) within assigned territory.
• Monitors and submits travel and expense reports on a weekly basis.
• Demonstrates knowledge and expertise in all services available to students, including the admissions process, financial aid and scholarships, academic programs, athletic individual appointments as well as on and off campus group presentations.
• Attends all on-campus recruitment events including Information Sessions, Open Houses, Spectrum of Scholarship Competitions, special group visit initiatives, counselor outreach events, summer registration programs and parent programs.
• Attends off campus recruitment related events on an as needed basis. This includes senior awards nights, college decision making presentations and panel discussions on admissions related topics.
• Aids in the successful execution of auxiliary admission functions as needed
• Assists staff in the recruitment of nursing, dual enrollment and transfer students.
• Works assigned Saturdays to serve students unable to visit during the week.
• Maintains documentation and analytical tracking of territory through CRM tool.
• Follows-up on all written and verbal correspondence including voicemail, e‑mail, social media, texts and notice board contacts.
• Attends all admission staff meetings and is responsible for reporting on assigned projects and territory.
• Keeps current on trends in higher education.
• Keeps current on college wide developments and new program opportunities.

• Responds to inquiries about programs, admission requirements, initial visa
  • Evaluate proof of finances
• Serve as DHS/ICE Designated School Official (DSO)
  • Create the initial I‑20 for deposited students
  • Follow up on Request for I‑20 forms if proof of funding does not adequately cover costs
  • Facilitate SEVIS record transfer for transfer students coming from a SEVP-certified school and create new I‑20
  • Be prepared to handle additional DSO duties (mostly travel
  • Prepare (hard copy) records, transfer to OIP for…