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Admissions Counselor - Graduate & Adult

Job in Grand Rapids, Kent County, Michigan, 49528, USA
Listing for: Calvin University
Full Time position
Listed on 2026-10-10
Job specializations:
  • Education / Teaching
    Bilingual, Seasonal / Summer, Educational Sales, Adult & Continuing Education
Salary/Wage Range or Industry Benchmark: 45000 - 65000 USD Yearly USD 45000.00 65000.00 YEAR
Job Description & How to Apply Below
## Admissions Counselor - Graduate & Adult Apply:
Grand Rapids Campus:
Full time:
Posted Yesterday:
R-5070

Job Summary:

The Admissions Counselor
- Graduate and Adult role will purposefully seek, recruit, qualify and assist with the admission of prospective Calvin University graduate and adult students, providing excellent customer service to the student. The counselor is responsible for creating and implementing strategies to recruit and enroll prospective students into specific graduate and undergraduate programs at the university. Strategies will include recruitment travel, phone calls, emails, texts, on-campus appointments, employer drop-offs, cultivating organizational partnerships, etc.

They will assist in coordinating special projects, reviewing application materials, and communicating with academic leaders to implement admissions decisions. This role will also heavily support international students' interest in graduate and adult degree programs through student communication, transcript evaluations, and guiding through the on-campus or online enrollment process.

Essential Duties and Responsibilities:

* Territory development, including building and maintaining strong connections to key colleges, universities, businesses, community organizations and other primary contacts, as well as outreach for market development.
* Establish recruiting relationships with key colleges/universities, businesses and other community groups by making scheduled visits and contacting appropriate staff to foster strong relationships and ensure optimal enrollment.
* Represent the School of Graduate & Continuing Studies at local and regional events.
* Serve as primary contact for prospective students through calls, events, individual meetings, emails, etc. Including both domestic and international audiences.
* Perform department administrative duties by reviewing admission files for completion, monitoring the status of individual applicants, scheduling recruitment visits and making all travel arrangements to contribute to an efficient and cost-effective recruitment process.
* Develop proficiency within the CRM to gather data, track leads through the enrollment funnel, record interactions with students, and report activity. Database management will be an essential component to successful recruitment.
* Analyze current enrollment data related to Calvin University student recruiting by reviewing current and historical enrollment and geographic data to identify and develop sources and contacts for reaching potential students.
* Become an expert on the distinctiveness of Calvin University and its programs by attending training and meeting with faculty and other departments to appropriately represent the University.
* Assist with other enrollment populations, events, and other recruitment activities as needed.

Ongoing performance:
* Consistently exceed performance measures: calls, events, 1:1 meetings, emails, etc.
* Mastery of all graduate & adult undergraduate programs
* Mastery of all admissions processes/procedures
* Mastery of key skills
- Public speaking, sales, customer service, relationship building
* Demonstrated initiative, leadership, strong team mentality, cultural competency, maintain positive morale, and posture of learning
* Demonstrated ability to plan, execute and analyze admissions travel
* Continuous growth in knowledge through participation in training and self-development

Skill Requirements:
* * Excellent written and oral communication, including public speaking to large audiences*
* * Excellent customer service and hospitality*
* * Ability to connect with diverse audiences with a focus on relationship building*
* * Skilled sales techniques*
* * Ability to work evenings and weekends as needed*
* * Ability to work…
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