Senior Product Launch Specialist

This position follows a hybrid schedule, with three days in the office and two days working remotely.

Reporting to the Director of Product Management, the Sr. Product Launch Specialist is responsible for supporting the planning, coordination, and execution of successful product launches—from pre-launch readiness through post-launch evaluation. This role also supports sales enablement initiatives, competitive assessments, and the management of AMQ’s digital product tools. The role works cross-functionally with Product Management, Marketing, Sales, Customer Support, and other key partners to drive launch excellence.

The ideal candidate is highly organized, detail-oriented, proactive, and adept at managing complex timelines and communication across multiple stakeholders.

• Support development of launch plans, timelines, and checklists for new products and enhancements.
• Lead cross-functional launch readiness meetings and ensure alignment across teams.
• Monitor launch milestones, risks, and dependencies, highlighting risks as needed
• Coordinate product research and customer validation to inform development, positioning, and messaging.
• Manage post-launch KPI’s and gather insights to drive process improvements.
• Support sales enablement strategies through creation of training materials, product enablement content, etc.
• Assist product training sessions, customer engagements, and other in-market activities.

• Manage and optimize use of digital configuration and visualization tools (CET, Revit, 3D configurators).
• Oversee product accuracy, updates, and visual assets within these platforms.
• Analyze tool usage and performance metrics to identify improvements.

• Support competitive research on pricing, features, and samples.
• Maintain competitive comparison tools for internal and external use.

• Work closely with Product, Marketing, Sales, Customer Support, and other teams to support GTM activities.
• Ensure timely coordination and delivery of launch-related tasks across functions.

Travel up to 25% as needed.

• Strong knowledge of product launch and go-to-market processes
• Experience supporting sales enablement programs and creating training materials
• Familiarity with digital configuration and visualization tools (CET, Revit, 3D configurators)
• Excellent project management, organization, and prioritization skills
• Strong communication and presentation abilities across cross-functional teams
• Analytical mindset with the ability to interpret data and launch performance metrics
• Ability to lead projects independently and influence stakeholders
• Comfortable working with technical product information and customer insights
• Ability to thrive in a fast-paced environment and manage multiple deadlines

• GGOB “Open Book Management”
• Accountability and proactive approach
• Adaptability and flexibility
• Customer service oriented
• Commitment to continuous improvement and professional development

• Bachelor’s degree in business, marketing, communication or a related field
• Minimum of 3-5 years in product launch management, product marketing, sales enablement, or other related experience
• Track record leading end-to-end product launches and coordinating cross-functional team
• Experience creating sales enablement materials, training content, and customer-facing resources
• Background working with or supporting digital configuration/design tools (CET, Revit, 3D configurator) preferred
• Prior experience in commercial office furniture or related industry preferred.
• Proficient in Microsoft Office

Equal Opportunity Statement: AMQ & Steelcase provide employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements.