Head of Digital Marketing

This range is provided by Ever Friends.ai. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Head of Digital Marketing

Grand Rapids, Michigan - Full Time

Location: In-office with potential for hybrid flexibility

Reports to: VP of Marketing

Shape the Voice of Compassionate AI

At Ever Friends
, we blend advanced AI with heartfelt empathy to create digital companions that support emotional well-being and connection. Now we’re looking for a Head of Digital Marketing who can elevate that story — building the strategies, campaigns, and demand engines that introduce the world to technology that truly feels human.

If you’re a data-driven marketer with deep expertise across the digital landscape — and you love balancing high-level strategy with hands‑on execution — you’ll thrive here.

You’ll define and own the full digital marketing ecosystem for a mission‑led AI brand with enormous potential.

You’ll get to build from the ground up — shaping our messaging, channels, content, and growth engine.

And you’ll partner closely with leadership and product teams who deeply value marketing insight, creativity, and experimentation.

This role is for the marketer who sees digital as both art and science — someone who can pair empathetic storytelling with rigorous measurement.

• Lead all digital marketing strategy and execution across paid, organic, content, email, and emerging channels.
• Launch and optimize campaigns that introduce Everfriends to new audiences and drive meaningful engagement.
• Place and distribute digital marketing content across channels where our users spend their time — ensuring consistency, relevance, and emotional impact.
• Develop performance dashboards and run deep analysis to understand what drives acquisition, retention, and conversion.
• Experiment constantly — using A/B testing, funnel optimization, sequencing, and creative iteration to achieve breakthrough results.
• Collaborate cross-functionally with Product, Creative, and Customer Care to ensure unified messaging and user experience.
• Own AI, SEO, SEM, paid social, landing page performance, and lifecycle marketing strategy.
• Bring ideas to life with a balance of creativity, technical fluency, and data-backed decision‑making.

• Deep understanding of all major digital marketing concepts
  , channels, and performance levers.
• Hands‑on experience running and optimizing paid campaigns
  , organic content strategies, and digital growth funnels.
• Strong analytical mindset — you’re comfortable with dashboards, attribution, CAC/LTV modeling, and actionable insights.
• Ability to create and place content strategically across platforms to amplify reach and engagement.
• Passion for testing, iteration, and improvement — you rely on data to guide every decision.
• A storytelling instinct that aligns with Ever Friends’ vision of compassionate, emotionally intelligent AI.
• Leadership skills that balance strategic vision with willingness to roll up your sleeves and execute.
• Compensation Range, DOE, $145,000 - $160,000

If you’re ready to build a digital presence for a brand redefining how humans connect with AI, we’d love to meet you.

At Everfriends
, your marketing won’t just drive growth — it will help people feel less alone.

We harness the power of advanced artificial intelligence to create compassionate, responsive companions that enhance the quality of life, foster emotional well‑being, and provide unwavering support. By blending innovative technology with heartfelt empathy, we strive to ensure that no one faces their journey alone.

digital marketing strategy, paid media, AI, SEO, SEM, paid social, content marketing, lifecycle marketing, funnel optimization, A/B testing, performance analytics, CAC/LTV modeling, growth campaigns

Mid‑Senior level

Full‑time

Marketing

Software Development

Medical insurance, Vision insurance, 401(k)