Enrollment CRM and Systems Coordinator

Enrollment CRM and Systems Coordinator – Aquinas College – Grand Rapids

Under the primary direction of the Director of Enrollment Operations and Communication, the Enrollment Systems Coordinator supports recruitment efforts by managing and developing processes within the College's customer relationship management (CRM) platform, Technolutions Slate, and other related systems. This role also provides accurate data reporting and analysis for the Enrollment leadership team and other College stakeholders.

• CRM Management:
  Maintain and configure the Slate CRM system and other related systems, ensuring optimal performance and user experience. Collaborate with users to customize and configure systems according to the specific needs. Have a thorough and clear understanding of tools available, processes, user requirements, and data flows.
• Feature Implementation and Improvement:
  Evaluate and implement new features and enhancements. Partner with campus stakeholders to identify process improvements, optimize existing functionality, and ensure consistent use of systems across departments.
• Data Exchange and Accuracy (internal):
  Maintain accuracy of enrollment data in the College's SIS (Ellucian Colleague) through daily data exchange between CRM and SIS systems. Collaborate and troubleshoot with the Information Technology Services department as needed.
• Data Exchange and Accuracy (external):
  Work closely with external partners to integrate systems and ensure data accuracy and security between those systems, including creating and maintaining queries, reports, source formats, SFTP imports and exports, etc. Oversee the receiving and loading of enrollment lists, ensuring to properly code them into the CRM.
• Data Reporting and Analysis:
  Develop and maintain reports, dashboards, and queries to support all stages of the admissions/enrollment cycle. Work closely with the recruitment team to support data needs for territory management, as well as with the Enrollment leadership team and other campus stakeholders to support data needs for department strategy and funnel analysis.
• Technical Support:
  Act as a point of contact for technical issues related to Slate and other related systems. Provide timely and effective support to users, escalating issues as needed.
• Documentation and Training:
  Create and maintain technical documentation for users. Develop and conduct training sessions for users on Slate and related systems.
• Security and Compliance:
  Run regular audits to maintain data integrity and ensure best practices in system maintenance. Ensure all system activities align with institutional data governance, privacy, and data protection standards. Promote proper data handling and usage practices among users.
• Professional Development:
  Participate in training, user groups, and industry conferences, continuously bringing back new strategies to enhance college-wide enrollment.
• Event Support:
  Participate in and support prospective student visit programs and admissions events which may be held outside of typical working hours.
• Perform other duties as assigned.

• Bachelor's degree required, with degree and/or coursework in computer science, mathematics, statistics, or related disciplines preferred.
• 1–3 years of experience working with CRM systems and/or database management, with preference given to Technolutions Slate and Ellucian Colleague.
• Knowledge of systems integration preferred.
• Must be highly analytical with the ability to interpret data.
• Must be able to think creatively to design processes and reports that meet business needs.
• Must be able to effectively manage multiple tasks and projects in a fast‑paced and high‑pressure, high‑stakes environment.
• Must demonstrate a strong commitment to collaboration and proven ability to effectively communicate in both written and verbal form.
• Must be able to work nights and weekends as needed.
• Must be able to perform the essential functions of the job with or without reasonable accommodation.

Entry level

Full‑time

Information Technology

IT Services and IT Consulting

Grand Rapids, MI $60,000.00 – $70,000.00