Dispensary General Manager; Grand Rapids-28th St

Ascend Wellness Holdings (AWH) of Grand Rapids-28th St is looking to hire a Dispensary General Manager!

Are you a leader who can be a champion for change? Can you prioritize multiple tasks and manage your time effectively? Do you treat people with respect and act with integrity? If yes, you might just be perfect for this retail management position!

The General Manager is responsible for the execution of retail store and sales operations and delivering consistent, best-in-class customer experiences that drive profitable top-line sales. All General Manager duties and responsibilities must be executed with a commitment to the values of Ascend Wellness Holdings and its subsidiaries, and in a manner that supports our team, customers, and communities.

Drive Results (Financial Performance)

Focus on achieving and exceeding revenue, profitability, and performance targets through strategic planning, data-driven decisions, and proactive action.

• Track revenue, margin, and budgetary targets – coach to results
• Monitor sales performance daily/weekly/monthly and adjust strategy as needed.
• Optimize product menus, mix, pricing, and promotions with Commercial Corporate Teams.
• Manage menus (banners, sequencing, deals, promotions, add-ons).
• Maximize delivery performance where applicable.
• Maximize curb side performance where applicable.
• Collaborate cross-functionally to test and scale new revenue-driving initiatives.
• Activate action plans when KPIs fall below target (staffing adjustments, targeted promos, re-merchandising).
• Optimize profitability through fiscal discipline, cost management, accurate reporting, and fiscal accountability.
• Approve payroll, PTO, and overtime.
• Review and act on sales, invoices, and performance reports.
• Monitor and reduce controllable expenses.
• Analyze P&L for margin improvement opportunities.

Elevate Customer Experience

Deliver exceptional service, build loyalty, and create memorable in-store experiences.

• Maintain non-negotiables (add-on menus, Ascend Pay, Legends Club, welcome greeter, refreshments).
• Lead by example on the sales floor.
• Optimize customer flow and merchandising (check-in, traffic flow, kiosks, displays, signage).
• Schedule and activate pop-ups.
• Use customer feedback to improve operations.
• De-escalate customer issues professionally.
• Respond to Google Reviews via Edge within 24 hours.
• Work directly with Call Center to ensure customer experience.
• Drive customer loyalty programs (Blue, Gold, Platinum, Legends).
• Drive Pay by Bank results.
• Integrate community engagement events into CX strategy.

Operational Excellence

Ensure flawless execution of daily store operations and uphold brand standards.

• Manage opening/closing procedures, cash handling, scheduling, receiving, RFS.
• Oversee inventory control, replenishment, shrink prevention, and merchandising standards.
• Coordinate vendor logistics and deliveries.
• Work with Retail Operations Maintenance on repairs and capex.
• Maintain operational checklists for consistency.
• Integrate inventory best practices S.O.P.s (timely in-take, aging management, cycle counts, vault organization, accessory replenishment).

Market & Competitive Awareness

Continuously monitor and respond to competitive activity to maintain a strategic advantage.

• Conduct regular competitive store walks within a 5-10m radius.
• Perform daily/weekly competitive menu reviews.
• Communicate insights to Regional and RPM.

Lead & Develop Talent

Attract, develop, and retain high-performing teams through coaching, engagement, and recognition.

• Recruit, hire, train, and coach staff.
• Manage labor scheduling to balance costs and service needs.
• Conduct talent reviews and succession planning.
• Foster a positive, customer-focused culture.
• Activate incentive programs.
• Communicate corporate direction through daily chat ins and meetings.
• Partner with HRBPs on employee relations.
• Daily Follow up on attendance tracker.

Ensure Compliance & Safety

Uphold legal, regulatory, and company standards while maintaining a safe workplace.

• Ensure adherence to company policies, state cannabis regulations, labor laws, and health/safety standards.
• Ensure State and company compliance standards are always maintained.
• Ensure state and…