Executive Director, Sales

Key Highlights

Pay Range: $ – $ per year.

Shift: Days: , Time:

Employment Type: Full-time

Benefits (Day
1):

• Health/Rx
• Vision
• Flexible and health spending accounts (FSA/HSA)
• Supplemental life insurance
• 401(k)
• Paid time off
• Paid sick time
• Short term & long term disability coverage (STD/LTD)
• Employee stock ownership (ESOP)
• Holiday pay for company designated holidays

At KeHE, we’re obsessed with creating solutions, unboxing potential, and serving others - and it all starts with you. As an employee‑owned distributor of natural and organic, specialty, and fresh products, we’re committed to making a positive impact and scaling our success together. With a culture that fosters development and opportunity, you’ll be embarking on a career that’s moving forward. When you join KeHE, you’re becoming part of a team that is a force for good.

The Executive Director of Sales is a key leadership role responsible for planning, directing, and coordinating the development and execution of sales, marketing, and merchandising programs to retail stores and other retailers that meet regional and company financial goals. This position will also develop and solidify relationships with customers, vendors, and broker partners.

• Develop and drive overall business and sales strategy, translating company vision into actionable plans, KPIs, and objectives for profitable growth.
• Oversee all financial aspects of the business, including budget development, forecasting, expense management, and P&L accountability for assigned accounts or regions.
• Lead the financial analysis and reporting of sales performance, profit margins, and business opportunities, using insights to guide strategic decisions.
• Lead, develop, and grow high‑performing sales teams to execute strategy and achieve business objectives.
• Build and maintain strategic relationships with key customers, vendors, and partners to execute business strategy and drive long‑term growth.
• Develop and execute plans and programs to ensure sales and profit growth maximize at the account level through analytical and fact‑based selling.
• Develop creative promotional plans to increase sales and manage plans through profitable execution.
• Provide leadership to build sales teams to drive sales, marketing, and merchandising programs upward to ensure that company objectives are met or exceeded.
• Ongoing sales plan development, assessment, analysis, and execution specific to the accounts of responsibility.
• Increase sales by finding new business opportunities and through consistent follow‑up.
• Analyze and distribute category management information and initiatives.
• Participate in regional and national trade events and represent the company through public speaking and participation in industry associations.
• Manage budgets for the assigned customers.
• Monitor competitor activities and recommend paths forward to address these activities.
• Work with a sense of urgency towards projects, requests, and deadlines.
• Communicate and collaborate with other KeHE functional areas to meet all company objectives.
• Assure that established company policies and procedures are followed in the assigned sales area.
• Other duties and projects as assigned.

• Proven ability to define and drive business strategy, linking strategic planning with execution to deliver measurable results.
• Strong financial acumen with experience developing budgets, managing P&L, analyzing financial reports, and using financial insights to guide strategic decisions.
• Strategic thinker with strong business acumen, capable of making decisions that balance growth, profitability, and long‑term sustainability.
• Excellent communication skills including verbal, written and presentation with the ability to convey a clear understanding of unique needs of audiences.
• Strong interpersonal skills and ability to collaborate effectively with cross‑functional teams to meet objectives.
• Strong ability to lead teams and provide guidance and leadership.
• Ability to focus on highest priorities and set aside less critical tasks.
• Ability to plan and lay out a thorough schedule and steps for achieving objectives.
• Ability to tackle…