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Field Marketing Manager

Job in Grand Rapids, Kent County, Michigan, 49528, USA
Listing for: Great Day Improvements
Full Time position
Listed on 2026-01-04
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager
  • Management
Job Description & How to Apply Below

Field Marketing Manager – Great Day Improvements

As a Field Marketing Manager, you will lead local marketing initiatives to generate leads, support Champion sales representatives, and drive brand awareness across multiple neighborhoods.

Responsibilities
  • Research, register, and coordinate local events, sponsor ships, canvassing, and engagement efforts.
  • Engage potential customers and schedule in‑home consultations with Champion Sales Representatives.
  • Develop training programs for existing local staff and new hires.
  • Engage homeowners in local neighborhoods where Champion has recently completed home‑improvement projects.
  • Hire, train, and maintain a team of field marketers across multiple locations.
  • Manage budgets to maximize return on investment and approve payroll entries and updates.
  • Determine and set monthly, quarterly, and annual goals in partnership with the VP of Marketing.
  • Contribute content for social media and company culture initiatives.
  • Evaluate data and results to identify areas of improvement.
  • Conduct performance reviews with the field marketing team.
  • Support Corporate Marketing functions as needed.
Qualifications
  • 5+ years of supervisory experience in field and events marketing or outside sales.
  • Associate degree in business management or related field.
  • Prior experience in the construction industry and/or lead generation industries preferred.
  • Excellent written and verbal communication skills.
  • Strong organizational skills.
  • Able to oversee budgets and develop reports.
  • Ability to lead a team of field marketers.
  • Ability to demonstrate products and engage with potential customers.
  • Ability to stand and walk for up to 8 hours.
  • Must hold a valid driver’s license, clean driving record, and ability to travel using a personal vehicle.
  • Ability to work standard retail hours, including evenings and weekends.
Benefits

We offer a competitive compensation package that includes medical, dental, vision, and disability coverage, 401(k), flex spending account, and more.

Equal Employment Opportunity Employer.

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