Communications Lead

Description

The Change Communications Lead will serve as the communications lead within the Next Gen Change Management team, responsible for developing and executing the global communication strategy that drives stakeholder awareness, engagement, readiness, and adoption.

This role will partner closely with Program Leadership, Market Teams, Change Management, Creative Team, and external agencies to deliver clear, consistent, and compelling communications across internal and ABO audiences throughout the transformation journey.

Develop and maintain the global Next Gen communication strategy and integrated communication plan.

Define communication objectives, audience segmentation, key messages, communication channels, and governance.

Ensure communication activities are aligned with overall program milestones, readiness activities, and change management objectives.

Own the development and evolution of the Next Gen narrative and key messaging framework.

Translate Next Gen program messaging into clear, compelling and actionable stakeholder communications.

Ensure consistency of messaging across markets, functions, leadership teams, and stakeholder groups.

Develop and manage the communication asset roadmap and content calendar.

Lead creation of communication materials supporting both ABO and internal audiences, including presentations, newsletters, FAQs, campaigns, videos, portal content, leadership communications, launch materials, and success stories.

Partner with Creative Team to ensure all communication materials align with the client's brand standards, communication guidelines, and creative direction.

Coordinate communication asset development with external agencies and internal partners.

Manage communication agencies and external vendors supporting the program

Provide direction, priorities, and feedback to ensure high-quality deliverables delivered on time and within budget

Support markets in developing localized communication strategies and communication plans.

Provide toolkits, templates, and reusable communication assets for market adaptation.

Coach and advise market teams on communication planning, stakeholder engagement, and execution best practices.

Lead communication planning and execution supporting the ABO Ambassador Program, ABO Preview, Early Release, Launch, and post-launch adoption activities.

Ensure communication materials effectively support ABO understanding, engagement, readiness, and adoption throughout the transformation journey.

Lead enterprise-wide communications supporting awareness and engagement across leadership, global functions, market teams, and program stakeholders.

Manage communication channels including program newsletters, leadership updates, divisional meetings, collaboration sites, and the Next Gen portal.

Drive visibility of program progress, milestones, achievements, and upcoming changes across the organization.

Develop executive presentations, talking points, briefing materials, and leadership updates.

Support communication needs for Steering Committees, leadership reviews, market updates, and major program events.

Monitor communication effectiveness, stakeholder sentiment, and engagement metrics.

Gather feedback from markets and stakeholders to continuously improve communication approaches and content.

Partner with Change Management leads to support adoption and sustainment activities.

Change management, Organizational change management

Change management

Experience supporting global and multi-market transformations.

Stakeholder awareness and understanding of Next Gen objectives and benefits.

Effective communication support for ABO and internal audiences.

Successful market adoption of communication frameworks and assets.

Consistent, high-quality communication delivery across all phases of the program.

Positive engagement, readiness, and adoption outcomes across participating markets.

Expert Level

This is a Contract position based out of Grand Rapids, MI.

The pay range for this position is $45.00 - $50.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including…