Aspire Commercial Internship Program - Digital Marketing Summer

Perrigo

Location:

Grand Rapids, MI, US, 49503

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All

We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone
, we are the people behind the brands you trust. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

We are seeking a motivated, creative, and detail-oriented Digital Content Excellence Intern to support our Digital Content organization in evaluating, optimizing, and standardizing digital content across our portfolio of products and brands.

This role will focus on conducting comprehensive content audits, identifying content gaps and optimization opportunities, benchmarking best-in-class digital content experiences, and developing scalable tools and templates that improve the quality and consistency of digital content across channels.

The ideal candidate combines an interest in digital marketing, eCommerce, content strategy, and visual design, with strong analytical and presentation skills. This individual should be comfortable evaluating content from both a consumer and business perspective while creating visually compelling tools and resources that can be leveraged across the organization.

Content Audit & Competitive Analysis

• Conduct comprehensive audits of Product Detail Pages (PDPs), retailer content, digital shelf assets, enhanced content, imagery, and brand content across key retailer and eCommerce platforms.
• Assess content quality, consistency, completeness, and adherence to established content standards.
• Identify content gaps, optimization opportunities, and opportunities to improve the consumer experience.
• Benchmark competitive brands and document best-in-class digital content experiences across categories and channels.
• Develop content scorecards and assessments to evaluate content health across product portfolios.

Digital Content Toolkit & Standards Development

• Support the creation of a comprehensive digital content toolkit to be used across future product launches, content refreshes, packaging updates, and digital content initiatives.
• Develop standardized templates, frameworks, and best-practice guides for digital content creation.
• Organize and document best-in-class examples of PDP content, imagery, videos, comparison charts, enhanced content, and retailer-specific executions.

• Qualifications
  • Currently pursuing a Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, Advertising, Business, Digital Media, or a related field.
  • Strong interest in digital content, eCommerce, consumer behavior, retail media, and digital experiences.
  • Curiosity and willingness to learn about digital content strategy, content optimization, and consumer experience.
  • Strong proficiency in Microsoft PowerPoint with the ability to create polished, visually compelling presentations and toolkits.
  • Excellent organizational skills and attention to detail.
  • Analytical mindset with the ability to identify patterns, insights, and opportunities.
  • Strong written and verbal communication skills.
• Preferred Skills
  • Experience using PowerPoint Figma, Adobe Creative Suite, or similar design tools.
  • Understanding of digital shelf content, SEO…