Account Executive, Fox WXMI - Grand Rapids

Overview

Account Executive, Fox 17 WXMI - Grand Rapids. WXMI, the E.W. Scripps Fox affiliate in Grand Rapids, is seeking a dynamic Account Executive to partner with local and regional businesses to deliver multi-platform advertising solutions across OTT video, social media, and broadcast television. The role focuses on helping clients achieve growth and measurable results through a full range of advertising platforms.

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze needs and apply customized advertising solutions that provide return on investment.
• Facilitate the customer's ability to leverage the full array of digital marketing options in addition to television airtime.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with agencies to maximize revenue and develop custom solutions for new advertisers.
• Serve as a trusted advisor to clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services including media avail negotiations, presentation preparation, copy writing, credit applications and collection of revenue due.
• Effectively manage a sales funnel using CRM, monitor KPIs and activity levels.
• Contribute to the creative development of campaigns through client communication, needs analysis, storyboard and concept creation, and production assistance.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including makegoods, CRM updates, and communication with sales leadership regarding account status.
• Perform other duties as assigned.

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred

• Highly self-motivated and goal focused
• Creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Strong analysis and data interpretation — translate research into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficient with Microsoft Office (Word, Excel, PowerPoint)
• Working knowledge of Google Workspace and virtual conferencing platforms

• Uncapped sales commission
• Monthly mileage and cell phone allowance
• Extensive Scripps Sales Process training
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, and other health and wellness benefits
• Retirement savings plan with company match
• Additional benefits include disability, life insurance, , pet discount program, and employee assistance program

Grand Rapids, Michigan offers urban energy and natural beauty, with a thriving downtown, arts culture, and access to outdoor activities along the Grand River and Lake Michigan.

The E.W. Scripps Company is a diversified media company focused on local journalism and broadcast media. Scripps operates more than 60 stations in 40+ markets and offers national and local news brands. Scripps is an equal employment opportunity employer. Reasonable accommodations will be provided to qualified individuals with known disabilities unless it would result in undue hardship.

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