Product Specialist - Grand Rapids, MI

Job Description

Biocomposites, Inc., a US company based in Wilmington, NC is a subsidiary of Biocomposites, Ltd., an international medical devices company that engineers, manufactures and markets world leading calcium compounds, including STIMULAN, a truly absorbable calcium sulfate recrystallized for use in the presence of infection. Based in Keele, UK, it has global operations across USA, Canada, Europe, China and India.

At Biocomposites we are proud of our series of world firsts. For us, innovation is an ongoing process. Our continuing investment in proprietary technologies has resulted in over 100 IP grants and registrations and positioned us at the frontier of musculoskeletal infection, trauma, spine and sports injuries.

Our products target a broad spectrum of devices ranging from bone grafts to matrices that can be used in the presence of infection. Possessing unique characteristics for regenerating bone and managing dead space, our products are opening new possibilities for surgeons around the world.

We are distinct in that our team of specialists is singularly focused on the development of innovative calcium compounds and all research, manufacture and distribution takes place at our headquarters in Keele, England. In 2022, Her Majesty the Queen honored us with two Queen’s Awards for Enterprise in Innovation and International Trade in recognition of the impact of STIMULAN in infection cases and our outstanding continuous growth in overseas sales of more than 200% over six years.

Biocomposites products are now used in over 120,000 procedures every year and sold in more than 40 countries around the world.

The Biocomposites Product Specialist’s primary goal is to drive compliant sales growth of the Biocomposites’ product portfolio across our core specialties of orthopedics, trauma, spine, and foot and ankle in priority target accounts. This will be achieved by motivating, educating and supporting the appropriate distributor sales representatives in their sales activities including product training, hospital and surgeon target selection and handson, in-field sales support.

It will also include regularly travelling to target hospitals to engage with surgeons, perioperative teams and hospital staff directly to promote correct product use and adoption. The position reports directly to the Region Sales Director.

• Achieve sales revenue targets by product and specialty in assigned territory hospitals.
• Drive adoption in existing accounts and new users in hospitals within assigned territory. This will be achieved by directly selling to targeted surgeons as well as educating, supporting and selling through local distribution teams.
• Exhibit confidence in product knowledge and science to handle competitive threats.
• Leverage data and local insight to prioritize local territory needs and activities.
• Utilize business planning tools, data and information to effectively work the territory while achieving goals through set quarterly MBOs.
• Enhance relationships with key stakeholders within distributor network to influence resource allocation and prioritize focus on Biocomposites’ products.
• Ensure all distributor sales representatives sell compliantly and use our approved product messaging.
• Provide continuous training and education to all distributor sales representatives in all territory vertical markets.
• Identify and engage new distribution partners in our key vertical markets.
• Regularly update distributor network on market conditions, challenges, product innovations, competition and pricing, as directed by Region Sales Director.
• Provide surgeon product feedback and identify surgeon challenges and opportunities to inform new product development.
• Demonstrate O.R. and product competency to assist surgeons and peri-operative team with technical guidance.
• Routinely assist distribution with product expertise and support during sales calls.
• Provide product in-services and continuing education seminars to hospital staff.
• Cultivate relationships with key surgeons, residents, fellows and KOL’s, within geography.
• Support local customer dinner meetings and scientific exchanges.
• Support Region Sales Director in…