Sales Specialist

Sales Specialist role at Cedarhurst Senior Living

Cedarhurst Senior Living is a leading provider of senior living communities, dedicated to enriching the lives of residents through exceptional care and personalized services. With a commitment to excellence and innovation, Cedarhurst creates vibrant environments where seniors can thrive and enjoy a fulfilling lifestyle.

• At Cedarhurst, our core values guide how we work together and how we care for those we serve. We expect every team member to be passionate, trustworthy, empathetic, positive, respectful, and approachable. Being part of Cedarhurst means making a meaningful difference every day.
• We believe our team is our greatest strength. That’s why we invest in comprehensive training, as well as opportunities for both personal and professional growth. We’re committed to promoting from within and supporting team members who want to build their careers with us.
• Cedarhurst offers a competitive benefits package, including medical insurance, life insurance, long‑term disability coverage, and a 401(k) plan with company match (after one year of service) for eligible employees.
• At Cedarhurst, we go beyond the standard benefits program to recognize and support our team. Along with comprehensive benefits, we offer GROW Points—a unique rewards system that celebrates your hard work and dedication. You’ll also enjoy perks such as exclusive Skechers shoe discounts, early paycheck access, and more!

As a Sales Specialist, you will have the opportunity to connect with and positively impact the lives of our residents daily! This specialized role is designed to assist and/or direct the marketing and sales efforts in assigned communities or regions within Cedarhurst Senior Living. The position is part of the corporate support team but will work in communities and/or regions as assigned.

Responsibilities include creating and executing sales and marketing plans, selling the community through external business development, advancing leads through the sales process to meet established goals, supporting the Regional Sales Directors or Area Sales Managers in onboarding and training of other sales‑oriented roles, leading and coordinating moves and transfers of residents within the community, assisting the Director of Sales with database management, new lead response and tours, and seeking to increase awareness of Cedarhurst Senior Living and our mission to create communities where each person feels loved, valued, supported, and able to live life to the fullest.

This position requires 90% travel, including overnights in an assigned region.

• Function as primary contact for phone inquiries and walk‑in visitors to drive occupancy.
• Responsible for outside marketing to increase professional referrals.
• Discover the needs of prospective residents and their families and attempt to find appropriate solutions to those needs (including, potentially, a move to Assisted Living, Memory Care or Independent Living).
• Conduct appropriate follow up activities to facilitate positive, trusting and valuable relationships.
• Create and cultivate productive relationships with other businesses and resources for senior adults, in order to offer resources to prospects and to receive referrals from those sources.
• Document all planned and completed marketing activities in a provided database, in accordance with standards established by the support team.
• Monitor the marketing budgets and spend lead generation dollars according to the needs of the campaign.
• Strategize with VP of Sales, Regional Director of Sales, Area Sales Directors and portfolio Executive Directors and other CRDs in developing creative programs to identify and connect with key referral sources in the community and identify ways to maintain and nurture those relationships.
• Work with Executive Director to help staff members maximize opportunities for resident and family‑member referrals and to receive inquiries appropriately and productively, ensuring timely follow‑up and execution of next steps.
• Assist VP of Sales, Regional Director of Sales, Area…