Outside Sales Representative

Distributor Development & Relationship Management

• Deliver the annual sales plan for the defined territory
• Visit Harlo distributors across the United States on a regular travel schedule
• Strengthen relationships with dealer principals, sales managers, and service departments
• Conduct business reviews and provide strategic sales guidance to distributors
• Collaborate with distributors to identify sales opportunities and establish sales targets
• Support onboarding of new distributors and assist with sales process integration
• Drive sales of Harlo rough terrain forklifts and related products through distributor channels
• Identify, pursue, and open new dealers within distributor territories
• Increase sales of OEM service parts and promote ongoing maintenance programs
• Work closely with internal Harlo teams to develop sales forecasts and territory plans
• Support promotional campaigns, show units, and targeted marketing efforts

• Conduct in-person and virtual product training sessions for distributor sales and service staff
• Ensure distributors understand key product advantages, specifications, and competitive positioning
• Provide field feedback to Harlo’s engineering and product development teams for continuous improvement
• Maintain up-to-date understanding of industry trends, competitor products, and market dynamics

• Represent Harlo Products at trade shows, open houses, and customer events
• Perform live equipment demonstrations highlighting Harlo’s product performance and reliability
• Assist the marketing team with gathering customer testimonials, photos, and field insights
• Support promotional material distribution and ensure brand consistency and visibility across distributors including dealer website

• Promote Harlo’s genuine parts program and encourage use of factory-authorized components
• Provide service departments with parts information, inventory suggestions, and warranty education
• Assist in resolving product or parts-related issues in collaboration with Harlo’s technical support team

• Bachelor’s degree in Business, Marketing, or a related field preferred
• Minimum of 3–5 years of outside sales experience in heavy equipment, industrial machinery, or similar industry
• Proven track record of building and growing dealer or distributor sales networks, ideally within the John Deere and Caterpillar network
• Mechanical aptitude and ability to understand technical product details
• Strong interpersonal and presentation skills
• Self‑motivated, goal‑oriented, and capable of working independently
• Excellent written and verbal communication skills
• Ability to analyze market trends and adjust sales strategies accordingly
• Proficient with CRM systems, Microsoft Office Suite, and digital communication tools

• Willingness to travel extensively (approximately 60–75% of the time) throughout the United States
• Valid driver’s license and clean driving record required

• Distributor sales growth (units and parts)
• Customer satisfaction and dealer engagement levels
• Achievement of regional sales targets and revenue goals

Mid‑Senior level

Full‑time

Sales and Business Development

Machinery Manufacturing