SR Communication Specialist

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Reports to the Director, Corporate Communications. Responsible for the planning and development of key messages for Beacon's internal and external audiences, including Beacon Board Members, associates, executive leadership, media and the community. Supports the organization's strategic initiatives as defined by the Beacon Executive Leadership Team. Provides guidance, creative, tactical and critical thinking talents to uplift Beacon's culture and branding through digital and conventional communication channels.

• MISSION:
  We deliver outstanding care, inspire health, and connect with heart.
• VALUES:
  Trust. Respect. Integrity. Compassion.
• SERVICE GOALS:
  Personally connect. Keep everyone informed. Be on their team.

• Completing other job-related assignments and special projects as directed.
• Translating complex subjects for audiences in relatable ways.
• Developing comprehensive communications plans to maximize message reach for strategic initiatives.
• Developing social media content and ensuring maximum reach and engagement across platforms including Facebook, Twitter, Linked In, Instagram, You Tube, Workplace by Facebook.
• Serving as a point of contact and resource for departments for social media platforms.
• Collaborating with media relations team members to develop and share stories for external audiences.
• Detecting public relations issues as they emerge and addressing them.
• Participating actively in the corporate Incident Command structure alongside Beacon Health Executive Leadership to help manage crisis communications for internal and external audiences.
• Counseling executive leadership and other key Beacon leaders on potentially sensitive situations to positively influence and shape official organizational responses that foster the best outcomes.
• Working in partnership with Digital Transformation and Marketing teams to amplify messages and cross‑promote brand and voice.
• Initiating ideas for creative copy development.
• Managing editorial review and revisions of materials.
• Participating in cross‑functional teams to ensure immersion and understanding in the subject matter at hand.
• Maintaining relationships with key leaders to enhance and perpetuate communication.
• Coordinating with external vendors for communications projects.
• Setting and maintaining editorial standards for digital and print materials.
• Writing for the digital experience in a way that makes complex health concepts easy to understand.
• Collaborating with subject matter experts, digital designers, vendors and others to create high-quality content for digital channels.
• Adapting messages for multiple digital formats including long‑form articles, computer‑based learning modules, presentations, email, videos and others.
• Providing writing and editing support as needed for Beacon Marketing department, for service line materials, social media content, website content and email campaigns.
• Strategizing, writing and editing executive communication pieces for Beacon's Executive Leadership Team.
• Compiling and organizing supplementary materials (FAQ sheets, instructions, etc.).
• Storyboarding, taping and editing videos.
• Evaluating traffic and comments on multiple social media platforms.
• Responding to direct messages from customers and/or assisting with connecting customers to the requested resource.
• Analyzing, monitoring and interpreting results of communications efforts and offering ideas for continual improvement.
• Assisting with the continuous enrollment and platform orientation of new and existing Beacon associates on the Workplace by Facebook platform, including in‑person presentations and trainings, videos, creation and execution of campaigns, and instructional guides.
• Interfacing with key departments, including Information Systems and Information Security teams, to ensure the continual integrity and security of the platform.
• Managing communications related to updates and new features available on the platform.
• Maintaining and updating critical documents related to platform usage, including Computer Based Learning module, policies, Terms of Use, etc.
• E…