Product Marketing Manager

This critical position will be responsible for guiding Solo Brands product strategy and developing the innovation roadmap for key product segments, with ownership of a defined portfolio such as outdoor cooking. This role will lead and manage elements of new product development from idea generation through to commercialization.

The ideal candidate will have a collaborative approach and develop close working partnerships with cross-functional teams including Brand, Engineering, Sales, Design, Finance, and Supply Chain. This role is the bridge between our technical teams (industrial designers and engineers) and our commercial teams (sales, marketing, and finance), and will be responsible for development and decision-making rooted in consumer insights and commercial opportunity.

This individual will need to have a curious mind and the ability to problem solve to ensure project success. Finally, as an advocate for innovation, this candidate must possess a growth mindset and a passion for winning as a team.

This role is based at our Grapevine, TX office and requires an on-site presence a minimum of three days per week, working hands-on with our product team and prototypes.

• Effectively develop and commercialize strategic projects within their areas of responsibility, on time and in a manner that drives growth for the business
• Own innovation for an assigned portfolio of categories or segments (for example, outdoor cooking, including griddles and new cooking concepts)
• Analyze competitive portfolios, IP/patents, pricing, and industry trends for areas of opportunity
• Uncover consumer needs and white space opportunities, and identify and size new opportunities for growth
• Validate opportunities using qualitative and quantitative consumer research methods
• Translate consumer insights into clear product briefs for industrial designers and engineers, and manage the product through prototyping and our stage-gate process
• Develop MRDs and PRDs, communicate feature and benefit overviews, and build competitive grids across key category segments
• Recommend pricing and manage Cost of Goods and Gross Margin targets for new products
• Partner with Sales, Brand, and Marketing to prepare for launch and equip teams with the insights and product knowledge to build excitement with customers and consumers
• Strengthen the processes and tools needed to be successful in our product development ambitions
• Foster and build a culture of innovation within Solo Stove
• 6+ years of new product development experience in consumer products, CPG, food and beverage, or consumer durables, including both idea development and commercialization
• Demonstrated experience with consumer insights, identifying white space, and building business cases for new products
• Experience leading product lifecycle management and creating product roadmaps, with working knowledge of a stage-gate innovation process
• Experience in strong cross functional collaboration with Brand, Marketing, Engineering, Design, Finance, Manufacturing, and 3rd party suppliers
• Creative, resourceful problem solving combined with an analytical and detail-oriented approach
• Strong communicator with exceptional negotiation, written and verbal communication skills
• Comfort using AI tools for concept development and renderings, and proficiency in Microsoft PowerPoint and Excel, including data analysis
• Passion for our product categories and the outdoors
• Located in the Dallas–Fort Worth area, with the ability to work on-site at our Grapevine office at least three days per week
• Willingness to travel (up to 25%, primarily domestic for customer visits, trade shows, and creative work, with the possibility of occasional international travel)