Head of Marketing

Location: Northfleet

SF Partners are working with a business based in Kent who are looking for a Head of Marketing to join the leadership team.
Office based
c £75,000

The successful individual will need to operate at both strategic and operational level. They will be expected to sit comfortably around the boardroom table, assess the effectiveness of current marketing activity, build a clear marketing strategy aligned to business growth objectives and provide leadership to the existing team, whilst still being hands-on enough to drive and deliver activity where required.
We can offer:
- A genuine seat at the leadership table.
- Significant autonomy and influence.
- Ownership of marketing strategy and budget.
- The opportunity to build and develop a function.
- A clear growth story within the business.

Role:
Role Purpose
We are seeking an ambitious and commercially minded Head of Marketing to lead the next phase of the company's growth.
This is a pivotal leadership role responsible for developing and executing a marketing strategy that strengthens brand awareness, increases customer acquisition, drives revenue growth and enhances market position.
The successful candidate will bring strategic thinking alongside a hands-on approach, leading marketing initiatives whilst remaining close enough to the detail to ensure effective delivery.

Key Responsibilities
Strategic Leadership
- Develop and implement the company's marketing strategy.
- Create a clear roadmap aligned with business growth objectives.
- Identify new routes to market and commercial opportunities.
- Analyse market trends, customer behaviour and competitor activity.

Brand & Positioning
- Continue to strengthen the companies brands.
- Ensure consistency across all marketing channels.
- Develop compelling customer messaging and value propositions.

Digital Marketing
- Own website strategy and performance.
- Drive SEO, PPC, email marketing and social media activity.
- Improve lead generation and conversion performance.
- Use data and analytics to inform decision making.

Agency & Supplier Management
- Review existing agency relationships.
- Manage external marketing partners.
- Ensure strong ROI from outsourced marketing activity.

Team Leadership
- Support and develop the existing marketing team.
- Identify future capability requirements.
- Build the function in line with business growth.

Commercial & Reporting
- Manage marketing budgets.
- Develop KPI dashboards.
- Report regularly to the board on activity, spend and return on investment.

Ideal Candidate
- Proven success leading marketing functions within an SME or growing business.
- Comfortable operating at board level.
- Strategic thinker with strong commercial awareness.
- Experience managing both internal teams and external agencies.
- Strong knowledge of digital marketing channels.
- Data-driven and ROI focused.
- Pragmatic, hands-on and adaptable.

- Experience with in construction, building products, distribution, merchanting or industrial sectors would be advantageous