Territory Sales Manager

The Role

The Territory Sales Manager will be responsible for revenue growth within the UK & Ireland territory, through ongoing strategic development of new accounts and expansion within the existing customer portfolio. This role covers industry verticals including automotive, aerospace, defence and energy. The position is remote and reports to the UK Sales Manager.

• Develop and execute a strategic sales plan to achieve revenue targets and expand the customer base within the UK.
• Proactively identify and engage with new business opportunities through networking, prospecting, and attending industry events.
• Manage the entire sales cycle from lead generation to closing.
• Work closely with the technical team to develop compelling product demonstrations and proposals.
• Build and maintain strong, long‑lasting customer relationships by understanding their needs and providing tailored solutions from our product suites.
• Provide accurate sales forecasts and regular reports on sales activities and pipeline status.

• Proven experience in a B2B sales role, preferably within CAE, test data analysis, or reliability engineering software or related technical field.
• Demonstrable ability to build and maintain strong client relationships.
• A self‑motivated, results‑driven approach with a track record of meeting and exceeding sales targets.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and as part of a team in a remote setting.

• Understanding of durability, fatigue or reliability engineering principles.
• Knowledge or familiarity with nCode or Relia Soft software.
• Experience selling into automotive, aerospace, defence, or energy industries.

At HBK, we believe in freedom with responsibility, enabling a healthy work‑life balance and continuous professional development. You will join an international team in an innovative and enjoyable working environment.

On January 1, 2019, Brüel & Kjær and HBM merged to form HBK (Hottinger Brüel & Kjær). With over 3,500 employees worldwide and production facilities in Denmark, Germany, the UK, the USA, China, and Portugal, HBK is a global leader in test and measurement solutions. Learn more at