Marketing Analytics Manager

There's a Place for You at Capital

A career at Capital Electric is more than a job. You're investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Capital Electric offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building - you can find it here. We operate in Maryland, Virginia, Pennsylvania, West Virginia, North Carolina, South Carolina and Georgia, and are part of the Sonepar group, the world's #1 electrical distributor with over 45,000 associates around the globe.

Being "Powered by Difference" means we respect and value diverse perspectives. Within Capital Electric, we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Turn Data into Growth. Drive Smarter Business Decisions.

Capital Electric, a billion-dollar operating company representing the largest electrical distributor in the world, has an immediate opening to join our Marketing team. We are seeking a strategic and analytical Marketing Analytics Manager
to transform complex data from marketing, sales, and operational systems into meaningful insights that improve decision-making and business outcomes. This role will evaluate customer trends, purchasing behaviors, demand forecasts, campaign effectiveness, sales pipeline performance, and lost-order activity to identify opportunities for growth and operational improvement. Working cross-functionally across Marketing, Sales, Digital, Pricing, Operations, and Category Management, the Marketing Analytics Manager will help translate data into strategies that enhance customer value and drive profitable growth.

• Analyze customer purchasing behavior, sales trends, and product adoption to uncover growth opportunities.
• Develop customer segmentation models and target audiences for marketing campaigns.
• Identify cross-sell, upsell, and category penetration opportunities.
• Create dashboards and reports that provide actionable insights for sales, marketing, and leadership teams.
• Measure campaign performance, ROI, customer engagement, market share and retention metrics.
• Build predictive models and customer scoring methodologies to improve campaign effectiveness.
• Partner closely with Operations, Sales, and Supply Chain teams to leverage customer, product, and inventory insights that maximize marketing campaign effectiveness, improve targeting and segmentation, align promotions with inventory availability, and drive revenue growth.

• 5-8 years of experience in marketing analytics, business intelligence, customer analytics, or sales analytics.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
• Experience with Power BI, SQL, advanced Excel, CRM, ERP system reporting, and data visualization tools.
• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Finance, Business Administration, or a related field.
• Experience in B2B marketing, distribution, or supporting sales organizations is a plus.

Salary: $100,000 - $130,000 with bonus potential

We offer great family-friendly benefits to full-time associates:

• Healthcare plans
• Dental & vision
• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

We're proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Get to know us on You Tube, Linked In, Facebook and Instagram and learn how we're "Powering Progress for Future Generations." Linked In: company/capitalelectric/

Facebook:
Capital Elec Sply /

Learn more at

Capital Electric is part of the Sonepar family of brands: us-en/about-us

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status,…