Sponsorship Representative

Sponsorship Representative

The Sponsorship Representative is a hybrid role, and the top candidate must have a passion for public media and will work with community businesses, organizations, and agencies to develop sponsorship support for two noncommercial stations: KUNC (NPR news and information) and The Colorado Sound (music discovery). This position is directly responsible for generating revenue that sustains and grows the mission of public service media.

You will be held accountable for achieving and exceeding individual revenue goals, contributing to team performance, and ensuring financial results that strengthen the stations. Success in this role requires initiative, persistence, and a results‑driven approach.

• Prospecting – Proactively research and identify new sponsorship prospects every week, with the clear expectation of converting a set number into active accounts to meet revenue targets.
• Needs Analysis – Conduct thorough meetings with potential sponsors to uncover business objectives, audiences, and values, and directly connect these insights to station sponsorship offerings that drive measurable results.
• Proposal & Presentation – Prepare and deliver tailored, mission‑driven proposals that directly link sponsor goals with KUNC and The Colorado Sound opportunities, with the expectation of closing new and renewing agreements and each month. Strong follow‑up needed.
• Relationship Building – Build and manage a portfolio of sponsors that generates consistent revenue growth. Maintain high retention rates by providing exceptional service and renewing/expanding existing agreements.
• Copywriting – Draft clear, FCC‑compliant copy that supports sponsor goals and submit on time to ensure seamless campaign delivery. Accountability includes timely sponsor approvals and on‑air accuracy.
• Community Engagement – Maintain a consistent schedule of sponsor meetings each week, with documented outcomes that lead directly to goal attainment.
• Revenue Accountability – Deliver on individual monthly and annual sponsorship revenue goals. Sponsorship Representatives are expected to deliver measurable financial results that contribute to the stations’ sustainability.

• Collaborate effectively with colleagues and departments to ensure sponsorship commitments are fulfilled, supporting long‑term revenue stability.
• Represent KUNC and The Colorado Sound at the highest professional standards, reinforcing trust with the community and strengthening the stations’ value for sponsors.
• Support station fundraising and events, contributing to overall organizational revenue growth.

• Provide accurate weekly and monthly sponsorship projections that demonstrate progress toward goals and identify gaps.
• Maintain complete and timely records of proposals, contracts, and correspondence to ensure accurate tracking of revenue performance.
• Regularly monitor market trends and competitor activity to identify opportunities that lead directly to new sponsorship revenue.
• Attend system webinars and trainings to support goals.
• Participate in weekly goal setting and accountability meetings with the expectation of showing measurable progress toward revenue attainment.
• Support collections processes as needed to ensure timely revenue realization.

• Understanding of FCC guidelines for noncommercial media underwriting.
• Experience with Microsoft Office Suite, Marketron Traffic software, or comparable.

• Excellent written and verbal communication skills to secure commitments and maintain sponsor relationships.
• Strong organizational skills and attention to detail to manage multiple accounts and deadlines.
• Effective time management skills with ability to prioritize activities that drive revenue results.
• Professional communication with a high level of integrity and ethical standards.

• Ability to consistently deliver on revenue goals through disciplined, measurable activity.
• Work independently with sound judgment while maintaining accountability for results.
• Build and sustain effective relationships with staff, sponsors, and the community that lead to financial support.
• Prioritize tasks with a…