Senior Brand Manager

Your Job

KBX is seeking a dynamic and experienced Senior Brand Manager to lead and execute strategic marketing initiatives. This role demands a robust understanding of our logistics business, technology and market. It will require a hands‑on approach to campaign management, and a willingness to experiment and optimize marketing efforts that fuel organizational growth. This individual will be a key player in shaping and executing KBX's commercial sales strategy, leading cross‑functional collaboration and driving external sales growth.

Our team drives KBX's commercial success by targeting markets and customers where our capabilities create meaningful differentiation. We work backwards from the outcomes our business needs, leveraging technology, data, and deep industry knowledge to deliver results that set KBX apart. By focusing on areas where we have a clear advantage, we strengthen partnerships, demonstrate market leadership, and fuel sustainable growth for KBX and our customers.

• Develop a Marketing vision, outlining strategic outcomes and capabilities required to succeed long‑term.
• Own KBX's external brand voice and visual identity, ensuring consistency and distinction across all external communications and platforms.
• Create comprehensive, data‑driven plans to successfully launch KBX products into targeted industrial verticals, aligning with overall business goals and sales strategies.
• Design, execute, and optimize multi‑channel marketing campaigns (digital, print, social, events) to drive brand awareness, lead generation, and revenue growth.
• Use Google Analytics, Tag Manager, SEO, Search Sponsor, A/B testing, and other analytics tools to measure campaign performance, uncover insights, and adjust tactics for maximum impact.
• Develop clear, technical, and persuasive content for marketing collateral, blog posts, social media, emails, and sales enablement materials.
• Maintain and enhance KBX's website and digital assets to drive sales growth.
• Analyze customer segments, buyer personas, competitive landscape, and industry trends to inform marketing strategies and product positioning.
• Partner cross‑functionally to align marketing efforts with organizational priorities.
• Work closely with event specialists and sales teams to develop KBX's presence at conferences, trade shows, webinars, and customer events that amplify brand visibility and generate leads.
• Provide regular updates and detailed reports on marketing KPIs, campaign results, and ROI to leadership and key stakeholders.
• Champion testing of new marketing channels, tools, and strategies to keep KBX at the forefront of market trends and maximize competitive advantage.

• Experience in leading a B2B marketing capacity or vertical.
• Experience creating & executing go‑to‑market strategies and integrated marketing campaigns.
• Experience with A/B testing and Google Analytics tools.
• Experience copywriting and with content development for marketing channels.
• Experience managing brand development and digital marketing efforts.
• Experience working with and managing agencies to produce creative/marketing collateral.

• Experience leading marketing strategies for the transportation or logistics or supply chain industry.
• Experience using Word Press, Hub Spot, and 6sense marketing automation platforms as well as Google Analytics tools.
• Experience managing, coaching and mentoring team members.
• Experience leveraging SEO best practices and search engine marketing to drive engagement.
• Experience conducting market research to gather customer and/or competitive insights.

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify. Please  for additional information. (For Illinois E‑Verify information , aqui, or tu).