Paid Media Associate

The Associate Paid Media Manager is responsible for managing and optimizing paid media campaigns across digital and traditional channels, including OOH, radio, and TV. This role combines strategic oversight with hands‑on execution to drive customer acquisition, boost brand awareness, and maximize return on ad spend (ROAS). The ideal candidate will have a proven history of directly managing digital advertising campaigns, creating or overseeing content, and collaborating with vendors to ensure seamless execution across all platforms.

This position focuses on managing spend, reconciling budgets, and ensuring campaigns deliver measurable results. The Associate Manager will also oversee vendor relationships for both digital and traditional media, including OOH, radio, and TV, ensuring accountability and performance. By leveraging data‑driven insights and collaborating with cross‑functional teams, this role ensures campaigns are effective, targeted, and aligned with broader marketing strategies.

Responsibilities & Duties:

• Planning, executing, and optimizing paid media campaigns across multiple channels (digital, social, search, display, video, OOH, radio, TV).
  
  Key responsibilities include:
• Media Strategy & Execution:
  Develop strategies, manage campaigns on platforms like Google Ads, Facebook, Linked In, and ensure alignment with brand and business goals.
• Vendor Management:
  Maintain vendor relationships, negotiate rates, and monitor performance.
• Budget & Reporting:
  Manage ad spend, reconcile budgets, and implement measurement frameworks (KPIs, ROI, attribution).
• Performance Optimization:
  Analyze campaign data, adjust bids, refine targeting, and conduct A/B testing.
• Creative
  
  Collaboration:
  
  Work with creative teams for ad copy, visuals, and landing pages.
• Campaign Integration:
  Coordinate cross‑channel efforts and testing strategies.
• Cross‑Functional
  
  Collaboration:
  
  Align media execution with CRM and broader marketing strategies.

Requirements:

• 3–5 years of experience in paid media, media strategy, performance marketing, or integrated marketing roles.
• Proven history of directly managing digital advertising campaigns and creating or overseeing content for those campaigns.
• Hands‑on experience managing multi‑channel media campaigns, including OOH, radio, and TV ad buying.
• Strong understanding of digital media metrics (CTR, CVR, CPA, CAC, ROI) and performance dashboards.
• Proficient with platforms such as Google Ads, Meta, Linked In, DSPs, GA4, and analytics tools like Power BI or Tableau.
• Familiarity with CRM platforms (e.g., Salesforce, Klaviyo, Iterable, or Hub Spot) and their integration with media targeting.
• Excellent project management, organizational, and communication skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Associate

• Full‑time

• Telecommunications and Wireless Services

Medical insurance

Vision insurance

401(k)

Tuition assistance