PR & Community Engagement Manager

Job Details:

Job Location:

Resch Complex
- On-Site
- Green Bay, WI 54304, Position Type:
Full Time, Department:
Marketing

Reports To:

Vice President of Marketing & Sales Supervises Others:
Yes DOL Status:
Full-Time Exemption Status:
Salaried;
Exempt

The PR & Community Engagement Manager strengthens the public voice, reputation, and community presence of PMI Entertainment Group through public relations, social media, community engagement, internal communications, digital reputation management, and video storytelling. This role creates engaging content for events, venues, community programs, guest experiences, team members, and behind-the-scenes activity while ensuring communications are timely, accurate, professional, and brand-aligned. The ideal candidate brings experience in PR, communications, marketing, publicity, or social/digital content creation and thrives in a fast-paced, event-driven environment.

• Serve as publicity lead/publicist for select touring and annual events, such as Disney On Ice, Monster Jam, WIAA, and for designated business units/events, such as Green Bay Gamblers and Blue Green Events.
• Develop and execute a comprehensive public relations, social media, and community engagement strategy that supports the Resch Complex's brand, business goals, event visibility, and community presence.
• Plan, develop, and execute public relations campaigns for priority events, organizational initiatives, and community programs, including campaign timelines, key messages, media outreach, spokesperson preparation, and follow-up reporting.
• Write, edit, localize, and distribute press materials, advisories, talking points, video assets, and media kits for events and corporate announcements.
• Serve as a primary storyteller for the PMI by creating engaging content that highlights upcoming concerts, sporting events, trade shows, conventions, consumer shows, family events, community programs, guest experiences, partnerships, and behind-the-scenes activity.
• Serve as primary media contact and company/media spokesperson for corporate, non-event, and industry news-related matters.
• Facilitate crisis communications and sensitive public messaging in coordination with leadership, ensuring communications are accurate, timely, professional, and aligned with organizational standards.
• Develop and maintain crisis communication plans, talking points, response protocols, and escalation procedures in coordination with leadership to support timely, accurate, and consistent messaging during sensitive or high-profile situations.
• Coordinate press conferences, interviews, and on-site media opportunities.
• Serve as event or backup spokesperson for Gamblers, Ticket Star, Resch Complex, Meyer Theatre and Blue Green Events, including radio, TV, and appearances.
• Coordinate, attend, and supervise early-morning PR activations and promotional opportunities throughout the organization.
• Stay current on industry trends and local news to provide informed communication guidance.

• Develop short-form video content for internal and external platforms.
• Capture, edit, and publish multimedia content for events, announcements, and brand storytelling.
• Co-own and lead the day-to-day development and execution of PMI’s You Tube/video strategy in partnership with the Marketing Managers, including content planning, channel growth, video optimization, performance tracking, and cross-platform storytelling.
• Develop recurring video content concepts such as event previews, behind-the-scenes features, community highlights, artist/promoter support, employee spotlights, venue education, and post-event recaps.
• Track video and digital content performance, using insights to improve reach and engagement.
• Manage day-to-day social media platforms, including content planning, copywriting, scheduling, posting, monitoring, audience engagement, issue escalation, and performance tracking.
• Ensure digital content aligns with PMI brand standards.
• Collaborate with marketing, ticketing, guest services, operations, food and beverage, sales, sponsorship, and event management teams to ensure consistent messaging and a coordinated guest-facing approach.

• Demonstrate and embody the PMI Entertainment Group Culture and Customer Service values.
• Serve as the primary content creator for internal newsletters and company announcements.
• Communicate leadership updates and coordinate internal messaging across…