Digital & Product Marketing Specialist

Morris Ave Corp
825 Morris Ave
Green Bay, WI 54304, USA

Position Purpose

Upholds the Credit Union’s mission of “We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve” by executing strategies to promote the overall image of the credit union and its products and services through digital channels. Primary responsibilities shared with other digital marketing specialists will include management of email marketing, direct mail, and other digital channels;

providing ideas and coordinating content for campaigns; managing external vendors; communicating with members and potential members via digital mediums; analyzing digital media channels and preparing reports; assisting with events and charitable activities when needed; and looking for opportunities that promote the Credit Union philosophy.

• This role focuses on developing and executing on member and campaign email, direct mail & digital strategies through an analytical, target-first approach for different products and services the credit union offers.
• Responsibilities include managing and optimizing an email and direct mail campaign calendar in partnership with the Sr. Digital & product Marketing Specialist and key marketing stakeholders.
• Recommend and execute audience targeting strategies across multiple channels, such as email, direct mail, paid social, and digital banking.
• Develop key insights through data analysis to inform strategy and campaign decisions to drive greater profitability for email, direct mail, and digital focused campaigns.
• Collaborates with team to set and coordinate digital marketing strategy and website management with compliance and analytical considerations.
• Develops and executes member correspondence through digital channels such as website alerts, landing pages, emails, and blog posts.
• Conducting thorough analysis of digital marketing campaigns and website performance using analytics tools to optimize for conversion and ROI.
• Providing regular reports and insights on key performance metrics to stakeholders, highlighting successes, challenges, and opportunities for improvement. As needed, creating graphics for email, website, print, landing pages and similar.
• Conducts market research to maximize the advertising results as it applies to target marketing, demographic considerations, delivery channels, and media selection.
• Staying updated on the latest trends and best practices in digital marketing, web design, and user experience to continuously improve strategies and tactics.
• Maintains a positive brand image through timely response to reviews, comments and other communication through social media platforms and managed listings, such as Google Business Profile.
• To excel in this role, it will be crucial to develop a deep understanding of our members and products.
• Supports current and future software integrations between website and other service providers.
• Follows regulations and compliance protocol in relation to digital content.
• Assists with the execution of ongoing branding campaigns, promotions and content creation.
• Assist in the management to social media platforms and content creation.
• In addition to the primary duties, the Digital Marketing Specialist may assist the department in various other tasks including, but not limited to, researching projects, special event participation and planning (such as grand openings or new product launches), and overall branding functions.
• Limited travel required to various branches, meetings, seminars, and conferences.
• Manage and optimize the organization's email marketing platform, including campaign execution, audience segmentation, personalization, and performance reporting.
• Develop, maintain, and enhance automated…