Marketing Physician Liaison

This salaried, remote role serves our Washington, Maryland, and Northern Virginia business, and the chosen candidate needs to live local to these regions.

$58,203. (Dependent on Experience)

• Identify, target, and secure new referral sources to consistently increase referral volume and patient growth.
• Strategically manage and expand existing relationships to maximize referral potential and long-term loyalty.
• Lead proactive sales initiatives that build brand visibility, improve provider perceptions, and drive measurable growth.
• Engage referral decision-makers—including physicians, office managers, and referral coordinators- through frequent, value-driven outreach and relationship-building.
• Position the practice as the referral partner of choice by showcasing service excellence, patient outcomes, and provider support.
• Track performance metrics, analyze referral trends, and deliver actionable insights to refine growth strategies.
• Represent the practice at trade shows, networking events, and community partnerships to expand the referral base and capture new opportunities.
• Actively pursue untapped business opportunities and drive market development within the medical and healthcare community.
• Partner with leadership to execute strategic growth campaigns aligned with the organization’s business objectives.
• Maintain strong follow-up and accountability to ensure referral satisfaction and continued volume growth.

Education:

Bachelor's degree, or equivalent education/experience

Experience:

1-2 years of sales or marketing experience required; healthcare sales experience strongly preferred.

• Proven track record in sales, business development, or account management with measurable results.
• Ability to identify decision-makers, uncover needs, and deliver persuasive messaging that drives referrals.
• Knowledge of HIPAA guidelines, practices, and procedures.
• Exceptional relationship-building, negotiation, and closing skills.
• Excellent presentation and communication skills, confident in influencing both small and large audiences.
• Organized and results-driven, with the ability to prioritize, manage a pipeline, and hit growth targets.
• Familiarity with medical billing, EMR/PMS, and CRM systems preferred.
• Highly professional, goal-oriented, and adaptable with strong business judgment.
• Road warrior mentality with expectations to be away from the desk and conducting site visits and events 80% of the time (typically not overnight travel)
• Self-starter with resilience, persistence, and the drive to exceed growth objectives.